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Change through persuasion (¼³µæÀ» ÅëÇÑ º¯È) by David A. Garvin and Michael A. Robert.. / Change through persuasion (¼³µæÀ» ÅëÇÑ º¯È) by David A. Garvin and Michael A. Roberto ¸ñÂ÷ ¥°. ¼·Ð ¥±. º»·Ð 1. ´Ü°è ¼³Á¤(Setting the stage) - ¼³µæ Ä·ÆäÀÎ ³× °¡Áö ´Ü°è(The four phases of a persuasion campaign) 2. ±¸Á¶ÈÇϱâ(Creating the Frame) 3. ºÐÀ§±â °ü¸®(Managi¡¦ |
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[À̾߱âÄ¡·á] À̾߱â Ä¡·á¸ðµ¨ÀÇ ÁÖ¿äÀι°, ÁÖ¿ä °³³ä, Ä¡·á¸ñÇ¥ ¸ñÂ÷ À̾߱âÄ¡·á I. ÁÖ¿ä Àι° 1. Michael White 2. D.. / [À̾߱âÄ¡·á] À̾߱â Ä¡·á¸ðµ¨ÀÇ ÁÖ¿äÀι°, ÁÖ¿ä °³³ä, Ä¡·á¸ñÇ¥ ¸ñÂ÷ À̾߱âÄ¡·á I. ÁÖ¿ä Àι° 1. Michael White 2. David Epston II. ÁÖ¿ä °³³ä 1. »çȸ±¸¼ºÁÖÀÇ 2. À̾߱⠸ðÈ£¼º(Æ÷½ºÆ®¸ð´õ´ÏÁòÀÇ Ã¶ÇÐÀû ÀüÁ¦) 3. Àΰ£ °æÇè Çؼ®(À̾߱⸦ ¸¸µå¡¦ |
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À̾߱⠰¡Á·Ä¡·áÀÇ ¹ß´Þ¹è°æ ¹× ÁÖ¿äÀι° À̾߱⠰¡Á·Ä¡·á´Â ÇØ°áÁ᫐ ´Ü±âÄ¡·á³ª Çù·ÂÀû ¾ð¾îü°è µî°ú ÇÔ²² 1Ò½0³â´ë ÀÌÈÄ ³Î¸® ÁÖ¸ñ¹Þ±â ½ÃÀÛÇÑ .. / À̾߱⠰¡Á·Ä¡·áÀÇ ¹ß´Þ¹è°æ ¹× ÁÖ¿äÀι° À̾߱⠰¡Á·Ä¡·á´Â ÇØ°áÁ᫐ ´Ü±âÄ¡·á³ª Çù·ÂÀû ¾ð¾îü°è µî°ú ÇÔ²² 1Ò½0³â´ë ÀÌÈÄ ³Î¸® ÁÖ¸ñ¹Þ±â ½ÃÀÛÇÑ Ä¡·áÀû Á¢±Ù °¡¿îµ¥ Çϳª·Î öÇÐ, ¾ð¾îÇÐ, ÀηùÇÐ, ¹®ÈºñÆò, Æä¹Ì´ÏÁò, »çȸ½É¸®ÇС¦ |
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ÀçÈ¥°¡Á·ÀÇ ÀûÀÀ´Ü°è(°úÁ¤) ÀϹÝÀûÀ¸·Î ÀçÈ¥°¡Á·Àº ÀÌÁúÀûÀÎ °¡Á·±¸¼º¿øÀÌ µÚ¾ûŲ °¡Á·°ü°è°¡ Çü¼ºµÇ°í ½Ã°£ÀÌ °æ°úÇÏ¸é¼ ´Ù½Ã »õ·Î¿î °¡Á·±¸¼º¿øÀÌ Ãß.. / ÀçÈ¥°¡Á·ÀÇ ÀûÀÀ´Ü°è(°úÁ¤) ÀϹÝÀûÀ¸·Î ÀçÈ¥°¡Á·Àº ÀÌÁúÀûÀÎ °¡Á·±¸¼º¿øÀÌ µÚ¾ûŲ °¡Á·°ü°è°¡ Çü¼ºµÇ°í ½Ã°£ÀÌ °æ°úÇÏ¸é¼ ´Ù½Ã »õ·Î¿î °¡Á·±¸¼º¿øÀÌ Ãß°¡µÇ´Â µî Áö¼ÓÀûÀÎ ÀûÀÀÀÇ °úÁ¤À» ¿ä±¸ÇÑ´Ù. ¹Ì±¹¿¡¼ ÀçÈ¥°¡Á·ÀÇ ÀÚ³à 2¡¦ |
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BSCÀÇ °³³ä°ú ÀÀ¿ë ¸ñÂ÷ BSCÀÇ °³³ä°ú ÀÀ¿ë I. BSCÀÇ °³³ä II. BSCÀÇ ÀÀ¿ë 1. CRM°úÀÇ ¿¬°è 2. Áö½Ä°æ¿µ°úÀÇ ¿¬°è.. / BSCÀÇ °³³ä°ú ÀÀ¿ë ¸ñÂ÷ BSCÀÇ °³³ä°ú ÀÀ¿ë I. BSCÀÇ °³³ä II. BSCÀÇ ÀÀ¿ë 1. CRM°úÀÇ ¿¬°è 2. Áö½Ä°æ¿µ°úÀÇ ¿¬°è Âü°í¹®Çå BSCÀÇ °³³ä°ú ÀÀ¿ë I. BSCÀÇ °³³ä BSC(Balanced Score Card)¶õ Á¶Á÷ÀÇ »ç¸í°ú Àü·«À» ÃøÁ¤ÇÏ°í °ü¸®ÇÒ ¼ö ÀÖ´Â Æ÷°ýÀûÀÎ ÃøÁ¤¡¦ |
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¼ºÃ뵿±âÀÌ·Ð(achievement motivation theory) ¸ñÂ÷ ¼ºÃ뵿±âÀÌ·Ð(achievement motivation theory) .. / ¼ºÃ뵿±âÀÌ·Ð(achievement motivation theory) ¸ñÂ÷ ¼ºÃ뵿±âÀÌ·Ð(achievement motivation theory) I. ¼ºÃ뵿±âÀÌ·ÐÀÇ ³»¿ë 1. ¼ºÃë¿å±¸ 2. ±Ç·Â¿å±¸ 3. ģȿ屸 II. ¼ºÃ뵿±âÀÌ·ÐÀÇ ÀÌ¿ë Âü°í¹®Çå ¼ºÃ뵿±âÀÌ·Ð(achievement motivation theory) I. ¼ºÃ뵿±âÀÌ·ÐÀÇ ³»¿ë ¡¦ |
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¸ÆŬ¸®·£µåÀÇ ¼ºÃ뵿±â ÀÌ·Ð(¼ºÃë¿å±¸, ±Ç·Â¿å±¸, ģȿ屸) ¸ñÂ÷ ¸ÆŬ¸®·£µåÀÇ ¼ºÃ뵿±â ÀÌ·Ð(achievement motive theory) .. / ¸ÆŬ¸®·£µåÀÇ ¼ºÃ뵿±â ÀÌ·Ð(¼ºÃë¿å±¸, ±Ç·Â¿å±¸, ģȿ屸) ¸ñÂ÷ ¸ÆŬ¸®·£µåÀÇ ¼ºÃ뵿±â ÀÌ·Ð(achievement motive theory) I. ¼ºÃë¿å±¸ II. ±Ç·Â¿å±¸ III. ģȿ屸 Âü°í¹®Çå ¸ÆŬ¸®·£µåÀÇ ¼ºÃ뵿±â ÀÌ·Ð(achievement motive theory) ¸ÆŬ¸®·£µå(D¡¦ |
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Ç°ÁúÅëÁ¦(Ç°ÁúÀÇ Àü·«Àû ÇÔÃàÅëÁ¦, Åë°èÀû Ç°Áú°ü¸®ÅëÁ¦, Ç°Áúºñ¿ëÅëÁ¦, Ç°Áú º¥Ä¡¸¶Å·±â¹ý) ¸ñÂ÷ Ç°ÁúÅëÁ¦ I. Ç°ÁúÀÇ Àü·«Àû ÇÔÃàÅëÁ¦ II... / Ç°ÁúÅëÁ¦(Ç°ÁúÀÇ Àü·«Àû ÇÔÃàÅëÁ¦, Åë°èÀû Ç°Áú°ü¸®ÅëÁ¦, Ç°Áúºñ¿ëÅëÁ¦, Ç°Áú º¥Ä¡¸¶Å·±â¹ý) ¸ñÂ÷ Ç°ÁúÅëÁ¦ I. Ç°ÁúÀÇ Àü·«Àû ÇÔÃàÅëÁ¦ II. Åë°èÀû Ç°Áú°ü¸®ÅëÁ¦ III. Ç°Áúºñ¿ëÅëÁ¦ IV. Ç°Áú º¥Ä¡¸¶Å·±â¹ý Âü°í¹®Çå Ç°ÁúÅëÁ¦ I. Ç°¡¦ |
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[´ëÇлý ÀÚ¿øºÀ»çÈ°µ¿] ´ëÇÐÀÇ ºÀ»çÇнÀÀÌ·Ð ¸ñÂ÷ [´ëÇлý ÀÚ¿øºÀ»çÈ°µ¿] ´ëÇÐÀÇ ºÀ»çÇнÀÀÌ·Ð I. »óÈ£¼º II. ¹Ý¼ºÀû °íÂû III. ÅëÂûÇÐ.. / [´ëÇлý ÀÚ¿øºÀ»çÈ°µ¿] ´ëÇÐÀÇ ºÀ»çÇнÀÀÌ·Ð ¸ñÂ÷ [´ëÇлý ÀÚ¿øºÀ»çÈ°µ¿] ´ëÇÐÀÇ ºÀ»çÇнÀÀÌ·Ð I. »óÈ£¼º II. ¹Ý¼ºÀû °íÂû III. ÅëÂûÇнÀ Âü°í¹®Çå [´ëÇлý ÀÚ¿øºÀ»çÈ°µ¿] ´ëÇÐÀÇ ºÀ»çÇнÀÀÌ·Ð ´ëÇлý ÀÚ¿øºÀ»çÈ°µ¿Àº ´ëÇлýµéÀÇ ÀÚ¿øºÀ»ç¡¦ |
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