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¾Æ¾ÆÆÌÅÍÄ¡ ipodtouch ¸¶ÄÉÆà ±¤°íÀü·«(¿µ¹®·¹Æ÷Æ®) / iPod Touch3rd Generation 1. Company & Competitor Analysis 2. Developing Advertising Strategy 3. Creative Plan 4. Media Contents Product¡¦ |
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Áõ±Ç°Å·¡¹ý»ó ±â¾÷°ø°³(IPO)Àü¹Ý¿¡ ´ëÇؼ Á¶»çÇÏ¿´½À´Ï´Ù. Áõ±Ç°Å·¡¹ý»ó±â¾÷°ø°³ / ¥°. ±â¾÷°ø°³ÀÇ ÀÇÀÇ ¥±. ±â¾÷°ø°³ÀÇ È¿°ú ¥². ±â¾÷°ø°³ÀÇ ÁÖ¿äÀýÂ÷ / ¥°. ±â¾÷°ø°³ÀÇ ÀÇÀÇ ±â¾÷°ø°³¶õ ƯÁ¤ÁÖÁÖ¿¡ ÀÇÇÏ¿© ¼ÒÀ¯µÇ°í ÀÖ´Â ºñ»óÀå±â¾÷ÀÇ À¯°¡Áõ±ÇÀ» ºÒƯÁ¤ ´Ù¼öÀο¡°Ô °ø¸ð¸¦ ÅëÇÏ¿© ÁÖ½Ä ºÐ»êÇÏ°í Áõ±Ç°Å·¡¼Ò¿¡ »óÀåÇÏ´Â ÀÏ·ÃÀÇ ÀýÂ÷ ¶Ç´Â Çùȸµî·Ï¹ýÀÎÀÌ À¯°¡Áõ±Ç½ÃÀå¿¡ ÁÖ±ÇÀ»¡¦ |
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iPod iPod¶õ¹«¾ùÀΰ¡ / 1. What is ` iPod ` 2. Introduction of Apple 1) CEO ½ºÆ¼ºê À⽺ 2) History of Apple 3) °æ¿µÃ¶ÇÐ & Àü·« 4) AppleÀÇ Á¦Ç° & ½ÃÀåÇöȲ 3. i-PodÀÇ ¼¼°è½ÃÀå(ºÏ¹Ì, À¯·´, ¾Æ½Ã¾Æ)ÇöȲ 4. iPodÀÇ ¸¶ÄÉÆà Àü·« -ÇØ¿Ü ¸¶ÄÉÆÿ¡ ´ëÇÏ¿© -±¹³» ¸¶ÄÉÆÿ¡ ´ëÇÏ¿© 5. 4P Analysis of iPod 6. i-PodÀÌ °¡Áö´Â °Á¡, ¾àÁ¡, ±âȸ &À§±â (SWOTºÐ¼®) 7. iPodÀÌ ³ª¾Æ¡¦ |
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