아이팟 터치 IPOD 광고기획서(영문레포트)

iPod Touch3rd Generation

1. Our Ad Objective & message
I-pod Touch 3rd
Early Market → Growth
Purchase
Liking

Preference

Conviction
Awareness

Knowledge
Objective


1. Our Ad Objective & message
Message
Slogan : Whatever you want !

Just touch / I’m your genie and vivid dream /
We are your dream supporters
Target Audience
19-24 generation
Channel
TV, Internet, print ad
Place
Movie theaters, coffee shops, schools

2. Storyboard (TV ad)

2. Storyboard (TV ad)

A professor says, “A는 표준정규분포를 따르게 됩니다”
Blah~ Blah~
Video
Audio
A professor is teaching his students.
All of sudden, a finger appear and touch a screen.
And this scene switches.
2. Storyboard (TV ad)

Video
Audio
The sence is switched into the one playing a racing game.
A person drives his car with high speed.
Sound of being crashed with active music.
2. Storyboard (TV ad)

A scene of searching something on the You tube website.
When a finger touches this s…(생략)