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¡¥pose analysis strategy 01 persuasion conclusion 02 03 01 3C ºÐ¼® °í°´ºÐ¼®1:1 ½ÉÃþ¸éÁ¢ analysis purpose strategy persuasion conclusion °æÀï»çºÐ¼®»þÇÁ¶õ, ´Ù¿ì´Ï, ½¦¸® ÀÚ»çºÐ¼®±â¾÷ÀÇ ¾î¼ö¼±¡¦ |
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¡¥pose analysis strategy 01 persuasion conclusion 02 03 01 ÇÇÁÔ 3C ºÐ¼® °í°´ºÐ¼®1:1 ½ÉÃþ¸éÁ¢ analysis purpose strategy persuasion conclusion °æÀï»çºÐ¼®»þÇÁ¶õ, ´Ù¿ì´Ï, ½¦¸® ÀÚ»çºÐ¼®±â¾÷ÀÇ ¾î¡¦ |
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±¤°í½É¸®,eÆíÇѼ¼»ó,¾ÆÆÄÆ®±¤°í,¸¶ÄÉÆÃ,ºê·£µå,ºê·£µå¸¶ÄÉÆÃ,±â¾÷,¼ºñ½º¸¶ÄÉÆÃ,±Û·Î¹ú,°æ¿µ,½ÃÀå,»ç·Ê / Project title; analyzing and improving an ad Project item; eÆíÇÑ ¼¼»ó Brandanalysis T¡¦ |
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¡¥suseful to explain process of persuasion. So, ELM is used in explain audience¡¯s attitude change caused persuasive message. Advertisement is a kind ofpersuasive message. Adjustment ELM |
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¸¹Àº µµ¿òÀÌ µÇ¾úÀ¸¸éÇÕ´Ï´Ù. ¼³µæ°úÆí°ß / àãÔð(PERSUASION) ŵµº¯È¿¡ ´ëÇÏ¿© È¿°úÀû ¼³µæ ø¶Ì¸(Prejudice) Æí°ßÀ̶õ ¹«¾ùÀΰ¡ / ŵµº¯È¿¡ ´ëÇÏ¿© +-- ¼±µ¿(propaganda) = ³»¸éȵÇÁö ¾ÊÀº »óÅ¿¡¼ÀÇ Åµµº¯È, ºÎÁ¤ÀûÀǹÌÀÇ ¼³µæ +-- ±³À°(education) = ³»¸éÈ¿¡ ÀÇÇؼ ŵµº¯È, ±àÁ¤ÀûÀǹÌÀÇ ¼³µæ ¼³µæÀÇ À§°è : ÁÖ¸ñ(attention)¡æÀÌÇØ(comprehension)¡æ¼ö±à(yielding)¡æ¡¦ |
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¿Ü±³ÀÇ ¹æ½Ä(¹æ¹ý) / ¿Ü±³ÀÇ ¹æ½Ä(¹æ¹ý) ¸ñÂ÷ ¿Ü±³ÀÇ ¹æ½Ä ¥°. ¼³µæ(Persuasion) ¥±. ŸÇù(Compromise) ¥². À§Çù(Threat) ¿Ü±³ÀÇ ¹æ½Ä ¿À´Ã³¯ ±¹Á¦»çȸ¿¡¼ ³Î¸® È°¿ëµÇ°í ÀÖ´Â ¿Ü±³¹æ½ÄÀ¸·Î´Â ¼³µæ(Persuasion), ŸÇù(Compromise), À§Çù(Threat)ÀÇ ¼¼ °¡Áö°¡ Á¸ÀçÇÑ´Ù. ±¹°¡µéÀº ÀÌµé ¼¼ °¡Áö ¹æ½ÄÀ» º¹ÇÕÀûÀ¸·Î È°¿ëÇÔÀ¸·Î½á ¾î·Á¿î ¿Ü±³±³¼·À» ¼º°øÀûÀ¸·Î Ÿ°á Áþ´Â °æ¿ì°¡ ¸¹´Ù. ¡¦ |
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¡¥Åº¼ÒÀÇ ÇüÅ·Π¸¸µé±âÀ§ÇØ »ê°ú Ã˸Ÿ¦ »ç¿ëÇÏ´Â ¹æ¹ýÀÌ persulfate¹æ¹ýÀÌ°í °í¿ÂÀ¸·Î ¿¬¼ÒÇÏ´Â »êÈÇÏ´Â ¹æ¹ýÀÌ ¿Âµµ ¹æ½ÄÀÔ´Ï´Ù. ÀÌ»êÈź¼Ò¸¦ ¹ß»ýÈÄ °ËÃâÇÏ´Â ¹æ¹ýÀº µÑ´Ù µ¿ÀÏÇÏ°Ô IR¿µ¿ªÀÇ ºûÀ» ÀÌ¿ëÇÏ¿© C=O ÀÌÁß°áÇÕÀÌ Èí¼öÇÏ´Â Èí¼ö ½ºÆåÆ®·³À¸·Î Á¤·®À» ÇÏ´Â ¹æ¹ýÀÔ´Ï´Ù. ÃøÁ¤¿ø¸®TIC¿Í TOC¸¦ °°Àº ½Ã·á¿¡¼ °áÁ¤ÇÏ´Â °ÍÀº ½À½Ä»êȹý¿¡ ÀÇÇØ °¡´ÉÇÏ´Ù. TIC´Â ¹«±â¹°À» À̻ꡦ |
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¡¥stomer need - Netizen always persues new thing ~ |
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¸Þ½ºÄ¿¹Â´ÏÄÉÀ̼Ç-¿ª»ç / Mass Communication Theory INDEX Social Cognitive Theory ¢¥¢¥ 01 Pororo 02 Food Programs 03 Diet 04 Queen of housewives INDEX 01 Pororo INDEX 01 P¡¦ |
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