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[ Ž¾ØŽ½º ¸¶ÄÉÆÃÀü·«¿¬±¸ PPT] Ž¾ØŽ½º ±â¾÷ºÐ¼®°ú SWOTºÐ¼®,±â¾÷»óȲºÐ¼®¹× Ž¾ØŽ½º ÇâÈÄ ¸¶ÄÉÆÃÀü·« Á¦¾È / |
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TOMS Ž½º½´Áî ¼º°øºñ°á°ú SWOTºÐ¼®¹× Ž½º ¸¶ÄÉÆÃÀü·«ºÐ¼®¹× ´À³¤Á¡¿¡ ´ëÇØ Á¶»çÇÑ ·¹Æ÷Æ®ÀÔ´Ï´Ù. Ž½º½´Áî¿¡ °üÇÏ¿© ÃæºÐÇÑ Á¤º¸µéÀÌ ¸¹ÀÌ ÀÖÀ¸´Ï ¾î¶² ÁÖÁ¦·Îµç ·¹Æ÷Æ®¸¦ ÀÛ¼ºÇÔ¿¡ÀÖ¾î¼ ±ÍÁßÇÑ ÀÚ·á°¡ µÉ°ÍÀÔ´Ï´Ù. ¹Ù·Î ·¹Æ÷Æ®ÀÛ¼ºÇϽǼöÀÖ°Ô ½ºÅ丮 ¶óÀÎÀÌ ¸¸µé¾îÁ® ÀÖÀ¸´Ï Çã¼úÇÑ ·¹Æ÷Æ® ¹Þ¾Æ¼ ¼öÁ¤ÇÏ°í ½Ã°£,µ· ½ñÁö¸¶½Ã°í Á¦´ë·Î µÈ ·¹Æ÷Æ® ¹Þ¾Æ¼ ½Ã°£ / 1. TOMS Ž½º½´Áî ºê¡¦ |
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Ž½º½´Áî ºê·£µåºÐ¼®°ú SWOTºÐ¼® Ž½º½´Áî ¸¶ÄÉÆÃÀü·« »ç·Ê¿Í À±¸®°æ¿µ CSR»ç·ÊºÐ¼® Ž½º½´Áî¿¡ ´ëÇÑ ³ªÀÇÀÇ°ß / `¸ñÂ÷` 1. Ž½º½´Áî ºê·£µå¼Ò°³ 2. Ž½º½´Áî »ç¾÷ºÐ¾ß 3. ½ÃÀåȯ°æºÐ¼® (1) °Å½ÃÀûȯ°æ ºÐ¼® (2) ¹Ì½ÃÀûȯ°æ ºÐ¼® 4. Ž½º½´Áî SWOTºÐ¼® (1) Strengths (2) Weaknesses (3) Opportunities (4) Threats 5. Ž½º½´ÁîÀÇ ´Ù¾çÇÑ ¸¶ÄÉÆûç·Ê (1) ÄÚÁÄÉÆà Àü·« (2) ´ëÀǸ¶¡¦ |
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Ž½º½´Áî TOMS ¸¶ÄÉÆà Àü·«ºÐ¼®°ú Ž½º½´Áî Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü·«ºÐ¼®¹× Ž½º½´Áî ¹®Á¦Á¡ºÐ¼®°ú °³¼±Àü·«Á¦¾È / TOMS SHOES ¸¶ÄÉÆÃÀü·«ºÐ¼® º¸°í¼ 1.¼·Ð (1) Ž½º½´Áî ºê·£µåÁ¶»ç¹è°æ ¡°³»ÀÏÀ» À§ÇÑ ½Å¹ß(SHOES FOR TOMORROW)¡± Ž½º ½´Áî¶ó´Â À̸§Àº SHOES FOR TOMORROW, ³»ÀÏÀ» À§ÇÑ ½Å¹ßÀ̶ó´Â Àǹ̿¡¼ µû ¿Â °ÍÀÔ´Ï´Ù. Ž½ºÀÇ Ã¢¸³ÀÚÀÎ ºí·¹ÀÌÅ© ¸¶ÄÚ½ºÅ°´Â ÀÌ·± ÀÛÀº ¾à¼Ó Çϳª¸¸¡¦ |
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TOMS Ž½º½´Áî ±â¾÷ºÐ¼®°ú Ž½º½´Áî ¸¶ÄÉÆà STP,4PÀü·«ºÐ¼®°ú SWOTºÐ¼®¹× Ž½º½´Áî ÇâÈÄÀü·«Á¦¾È ·¹Æ÷Æ® / 123 89 11 Ž½º½´Áî ¸¶ÄÉÆÃÀü·« INDEX ¥°.¼·Ð `1` Ž½º½´Áî ±â¾÷°³¿ä ¥±. º»·Ð `1` Ž½º½´Áî ±â¾÷ȯ°æºÐ¼® 1. °Å½ÃÀû ȯ°æ 2. ¹Ì½ÃÀû ȯ°æ 3. SWOTºÐ¼® 1) °Á¡ (Strength) 2) ¾àÁ¡ (Weakness) 3) ±âȸ (Opportunity) 4) À§Çù (Threat) `2` Ž½º½´Áî STPÀü·«ºÐ¼® 1. Segment¡¦ |
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Ž¾ØŽ½º ¸¶ÄÉÆÃÀü·«ºÐ¼®°ú °æÀï»ç¿Í ºñ±³ºÐ¼®¹× Ž¾ØŽ½º SWOTºÐ¼®°ú »õ·Î¿î ¸¶ÄÉÆÃÀü·« Á¦¾ð ·¹Æ÷Æ® - ¹Ì¸®º¸±â¸¦ Âü°í ¹Ù¶ø´Ï´Ù. / |
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