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¡¥GE and Six Sigma Managerial Accounting Managerial Accounting When a 1995 company survey showed that GE employees were dissatisfied with the quality of its pr
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¡¥on in Decision Making. / 9. Managerial Decision Making. ¡á Types of Decisions and Problems. ¢¹ Decision is a choice made from available alternatives. ¢¹ Decision making is the process of identifying problems and opportunities and then resolving them. ¢¹ Programmed and Nonprogrammed Decisions - Programmed decision is a decision made in response to a s
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¡¥g for High Performance / 7. Managerial Planning and Goal Setting. ¡á Overview of Goals and Plans. ¢¹ Goal is a desired future state that the organization attempts to realize. ¢¹ Plan is a blueprint specifying the resource allocations, schedules, and other actions necessary for attaining goals. - Goals specify future end; plans specify today`s means. ¢¹
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¡¥ Burnham, 1941)Àº `°æ¿µÀÚ Çõ¸í·Ð(The Managerial Revolution)`¿¡¼­ Çö´ë´Â ÀÚº»°¡Àû »çȸ(capitalist society)¿¡¼­ °æ¿µÀÚ»çȸ(managerial society)·Î º¯ÃµÇÏ°í ÀÖ´Ù°í ÇÏ¿´´Ù. ÀÚº»°¡Àû »çȸ¿¡¼­´Â »ý»ê¼ö´ÜÀ» ¼ÒÀ¯ÇÏ´Â ÀÚº»°¡°è±ÞÀÌ Áö¹è°è±ÞÀÎ »çȸÀε¥ ´ëÇÏ¿© »õ·Î¿î °æ¿µÀÚ »çȸ¿¡¼­´Â °æ¿µÀÚ°è±ÞÀÌ »çȸÀÇ Áö¹è°è±ÞÀÌ µÈ´Ù. ¹ö¾î³²Àº ÀÚº»°¡°è±Þ¿¡ ÀÇÇØ Áö¹èµÇ´Â ÀÚº»ÁÖÀÇ»çȸ ¡¦
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¡á ´ë¸®ÀÎ ÀÌ·Ð (1) ´ë¸®ÀÎÀ̷аú °æ¿µÀÚÁÖÀÇ(managerialism) (2) °æ¿µÀÚ ÀÚ¸¸(Hubris)°¡¼³ (3) ÀÚÀ¯Çö±ÝÈ帧°¡¼³(free cash fiow hypothesis) (4) ºÎÀÇ ÀçºÐ¹è ¡á ÁÖÁÖ°¡Ä¡ ±Ø´ëÈ­¿Í ´ë¸®ÀÎ ¹®Á¦ ¡á ´ë¸®Àι®Á¦ÀÇ Á¾·ù ¡á ´ë¸®Àκñ¿ë ¡á ´ë¸®Àι®Á¦ÀÇ ¿øÀΰú ÇØ°á ¡á ´ë¸®Àι®Á¦¿Í ÃÖÀûÀÚº»±¸Á¶ FileSize : 33K / ¡á ´ë¸®ÀÎ ÀÌ·Ð (1) ´ë¸®ÀÎÀ̷аú °æ¿µÀÚÁÖÀÇ(managerialis¡¦
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¡Ú½Å°ø°ø°ü¸®¡Ú Introduction °ü¸®ÀÇ ÀÇ¹Ì (The meaning of management) ÀϹÝÀû °ü¸®ÀÇ ±â´É °æ¿µ Á¢±ÙÀÇ ½ÃÀÛ (The beginning of management approach) °ü¸® ÇÁ·Î±×·¥(The managerial programme) °ü¸® ÀÌ·ÐÀû ±âÃÊ (Theoretical bases of management) °ü¸®ÁÖÀÇÀÇ ºñÆò (criticisms of managerialism) ¿ä¾àÀû ºñÆò(The critique in sum) °á ·Ð (conclusion) FileSize : 120K ¡¦
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¡¥¾î ¹ßÀüÇϱ⠽ÃÀÛÇÑ ¸¶ÄÉÆÃÀÇ ÇÑ ÇÐÆÄ(School)ÀÎ Managerial School ¸¶ÄÉÆÃÀº °æ¿µÀÚÀÇ È°µ¿¿¡ µµ¿òÀÌ µÇ´Â ±Ô¹üÀûÀÎ ¸¶ÄÉÆÃ(Normative Marketing)ÀÌ µÇ¾î¾ß ÇÑ´Ù°í °­Á¶Çϸ鼭, ±× ÀÏȯÀ¸·Î ¼ÒÀ§ `4P`¶ó ºÒ¸®´Â Marketing Mix¸¦ Á¦¾ÈÇÏ¿´Áö¸¸ ½Ã°£ÀÌ È帧¿¡ µû¶ó ½ÃÀåÀÇ º¯È­¸¦ ¹Ù¶óº¸´Â ¸¶ÄÉÆà ´ã´çÀÚµéÀÇ ÀÔÀåÀÌ Á¦°¢±â ´Ù¸£°Ô µÇ°í ¶ÇÇÑ ´Ù¸¥ ¸ñÀûÀ¸·Î ¸¶ÄÉÆà ±â´ÉÀ» ¼öÇàÇÏ´Ù º¸´Ï¡¦
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