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Change through persuasion (¼³µæÀ» ÅëÇÑ º¯È) by David A. Garvin and Michael A. Robert.. / Change through persuasion (¼³µæÀ» ÅëÇÑ º¯È) by David A. Garvin and Michael A. Roberto ¸ñÂ÷ ¥°. ¼·Ð ¥±. º»·Ð 1. ´Ü°è ¼³Á¤(Setting the stage) - ¼³µæ Ä·ÆäÀÎ ³× °¡Áö ´Ü°è(The four phases of a persuasion campaign) 2. ±¸Á¶ÈÇϱâ(Creating the Frame) 3. ºÐÀ§±â °ü¸®(Managi¡¦ |
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±âŸ  | 
6p age   | 
3,000 ¿ø
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»çȸº¹ÁöÇàÁ¤ÀÇ »çȸ½É¸®ÇÐÀû Á¢±Ù¹æ¹ý »çȸ½É¸®ÇÐÀû Á¢±ÙÀ¸·Î´Â ´ëÇ¥ÀûÀ¸·Î ¸ÆŬ·¹·£µå(David C. McClelland)ÀÇ ¼ºÃëÁöÇâÀû ÆÛ½º³¾¸®Æ¼ .. / »çȸº¹ÁöÇàÁ¤ÀÇ »çȸ½É¸®ÇÐÀû Á¢±Ù¹æ¹ý »çȸ½É¸®ÇÐÀû Á¢±ÙÀ¸·Î´Â ´ëÇ¥ÀûÀ¸·Î ¸ÆŬ·¹·£µå(David C. McClelland)ÀÇ ¼ºÃëÁöÇâÀû ÆÛ½º³¾¸®Æ¼ ÀÌ·Ð, ¿å±¸ÀÌ·Ð, »çȸÀû ±³È¯ÀÌ·Ð µîÀÌ ÀÖ´Ù. ¸ÕÀú ¸ÆŬ·¹·£µå´Â ±â¾÷°¡ Á¤½ÅÀ̾߸»·Î »çȸ ¹ßÀüÀ» À̲ô¡¦ |
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ÇàÁ¤Çаú  | 
2p age   | 
3,000 ¿ø
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[À̾߱âÄ¡·á] À̾߱â Ä¡·á¸ðµ¨ÀÇ ÁÖ¿äÀι°, ÁÖ¿ä °³³ä, Ä¡·á¸ñÇ¥ ¸ñÂ÷ À̾߱âÄ¡·á I. ÁÖ¿ä Àι° 1. Michael White 2. D.. / [À̾߱âÄ¡·á] À̾߱â Ä¡·á¸ðµ¨ÀÇ ÁÖ¿äÀι°, ÁÖ¿ä °³³ä, Ä¡·á¸ñÇ¥ ¸ñÂ÷ À̾߱âÄ¡·á I. ÁÖ¿ä Àι° 1. Michael White 2. David Epston II. ÁÖ¿ä °³³ä 1. »çȸ±¸¼ºÁÖÀÇ 2. À̾߱⠸ðÈ£¼º(Æ÷½ºÆ®¸ð´õ´ÏÁòÀÇ Ã¶ÇÐÀû ÀüÁ¦) 3. Àΰ£ °æÇè Çؼ®(À̾߱⸦ ¸¸µå¡¦ |
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±âŸ  | 
6p age   | 
3,000 ¿ø
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¡¥s)`(1990)ÀÇ ÀúÀÚÀÎ Michael White¿Í David EpstonÀ» ºñ·ÔÇÏ¿© Gerald Monk, Jill Freedman, Gene Comb, Victoria Dickerson, Jeffrey ZimmermanµîÀ» µé ¼ö ÀÖ´Ù. Michael White¿Í David EpstonÀº 1990³â¿¡ À̾߱⠰¡Á·Ä¡·áÀÇ ÀÌ·ÐÀ» ÃÖÃÊ·Î Á¤¸®ÇÏ¿´´Ù. 1970³â´ë ÈĹݿ¡ BatesonÀÇ ÀÎÁöÀûÀÎ »ç°íÀÇ Ãø¸é°ú Áö¹èÀûÀÎ ½Å³äüÁ¦ÀÇ Áö¹è·ÎºÎÅÍ |
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±âŸ  | 
2p age   | 
3,000 ¿ø
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¡¥¿¡´Â ÀÏÁ¤ÇÑ ÀûÀÀ´Ü°è°¡ ÀÖ°Ô µÈ´Ù. µ¥À̺ñ½¼°ú ¹«¾î(Davidson & Moore, 1996)´Â ÀÌÈ¥¿¡¼ ÀçÈ¥À¸·ÎÀÇ ÁøÇà´Ü°è¸¦ ´Ù¼¸ ´Ü°è·Î ³ª´©¾ú´Âµ¥, ù° ÀÌÈ¥À» ±Øº¹ÇÏ°í Ȧ·Î µÈ °³ÀÎÀ¸·Î µ¹¾Æ°¡ ÇѺθðÁ·À¸·Î¼ÀÇ Á¤Ã¼¼ºÀ» ¼ö¸³ÇÏ´Â ´Ü°è, µÑ° µ¥ÀÌÆ®³ª ¾ÖÁ¤°ü°è·Î ´Ù½Ã ÁøÀÔÇÏ´Â µî ¿¹ÀüÀÇ °áÈ¥ Àü °úÁ¤À» ´Ù½Ã ½ÃÀÛÇÏ´Â ´Ü°è, ¼Â° »õ·Î¿î ÆÄÆ®³Ê¿Í Ä£¹ÐÇÑ °ü°è¸¦ ¼ö¸³Çϰųª µ¿°ÅÇÏ´Â µî¡¦ |
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±âŸ  | 
2p age   | 
3,000 ¿ø
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¡¥uer based e-cash protocols of David Chaum and Stefan Brands. Adam Back developed hashcash, a proof- of-work scheme for spam control. The first proposals for distributed digital scarcity based cryptocurrencies were Wei Dai¡¯s b-money and Nick Szabo¡¯s bit gold. Hal Finney developed reusable proof of work(RPOW) using hashcash as its proof of work algorithm. ¡¦ |
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¿µ¾î¿µ¹®  | 
10p age   | 
6,000 ¿ø
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¡¥ Àü¹® ÄÁ¼³Æà ȸ»çÀÎ ¸£³×»ó½º ¼Ö·ç¼ÇÀÇ µ¥À̺ñµå ³ëÅÏ(David P. Norton)°ú ÇϹöµå ºñÁî´Ï½º ½ºÄðÀÇ ·Î¹öÆ® Ä«Çöõ(Robert S. Kaplan) ±³¼ö°¡ °øµ¿À¸·Î °³¹ßÇÏ¿© 1992³â¿¡ ÃÖÃÊ·Î Á¦½ÃÇÏ¿´´Ù. BSC¶õ ¼º°ú ÃøÁ¤¿¡ ÀÖ¾î¼ Á¾Àü°ú °°ÀÌ À繫ÀûÀÎ °Í¿¡¸¸ ÀÇÁ¸Çϸé Àå±âÀûÀÎ Àü·«°ú ÀÏÄ¡ÇÏÁö ¸øÇϱ⠶§¹®¿¡, ±× ÀÌ¿ÜÀÇ ºñÀ繫ÀûÀÎ »óųª ¹«ÇüÀÚ»ê µî¿¡ ´ëÇؼµµ ±ÕÇü ÀÖ°Ô ºñÁî´Ï½º Àü·«À» ¡¦ |
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±âŸ  | 
4p age   | 
3,000 ¿ø
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¡¥ory) I. ¼ºÃ뵿±âÀÌ·ÐÀÇ ³»¿ë ¸ÆŬ·£µå(David McClelland)´Â ¼ºÃ뵿±âÀÌ·ÐÀ» ÁÖÀåÇÏ¿´´Ù. ±×´Â ÀÛ¾÷ ȯ°æ¿¡´Â ¼¼ °¡Áö ÁÖ¿äÇÑ °ü·ÃµÈ µ¿±â ¶Ç´Â ¿å±¸°¡ ÀÖ´Ù°í ÁÖÀåÀ» ÇÏ¿´´Ù. 1. ¼ºÃë¿å±¸(need for achievement) ¼ºÃë¿å±¸¶õ ¾î·Á¿î ÀÏÀ» ¼ºÃëÇÏ·Á´Â °Í, ¹°Áú ․ Àΰ£ ․ »ç»óÀ» Áö¹èÇÏ°í Á¶Á¾ÇÏ°í °ü¸®ÇÏ·Á´Â °Í, ±×·¯ÇÑ ÀÏÀ» ½Å¼ÓÈ÷ ±×¸®°í µ¶ÀÚÀûÀ¸·Î Çس»·Á´Â °Í, ½º¡¦ |
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±âŸ  | 
4p age   | 
3,000 ¿ø
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