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¿À¸®¿Â / ORION CONTEXT 5D ºÐ¼®°æÁ¦, »çȸ¹®È -·Ôµ¥(40%), ¿À¸®¿Â(16%), Å©¶ó¿î(14%) Á¤º¸ ¼öÁý>>> Decision making >>>°á·Ð BIG3°¡ 70% 3C- COMPETITOR ±¹³» ½ÃÀå Á¡À¯À² 1À§40¡¦ |
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Marketing Game Strategy / Marketing Game Strategy Contents ¥°.Initial Strategy ¥±.Analysis for Each Period Period 1 ¥¡) Decisions for Period 1 ¥¢) Results of Decision and Interpretation for Period 1 Period 3 ¥¡) Results of Last Period ¥¢) Decisions for Period 3 ¥£) Results of Decision and Interpretation for Period 3 Period 7 ¥¡) Results of Last Period ¡¦ |
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¡¥fluence consumers¡¯ purchasing decisions/ consumption behavior 1 ) Why do we buy overseas products 1. Introduction 2) What are the consequences for the Korean economy |
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[ÀÇ»ç°áÁ¤] ÀÇ»ç°áÁ¤ÀÇ ´Ü°è ¹× °úÁ¤, À¯Çü, ±â¹ý, ÀÇ»ç°áÁ¤ÀÇ À̷иðÇü, ÀÇ»ç°áÁ¤ »ç·Ê ºÐ¼® - ¹Ì¸®º¸±â¸¦ Âü°í ¹Ù¶ø´Ï´Ù. / ¸ñÂ÷ I. ÀÇ»ç°áÁ¤À̶õ 1. ÀÇ»ç°áÁ¤ÀÇ ÀÇÀÇ¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£ 3 2. ÀÇ»ç°áÁ¤ÀÇ Æ¯¼º¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£ 5 3. ÀÇ»ç°áÁ¤ÀÇ ¿ä¼Ò¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£ 6 II. ÀÇ»ç°áÁ¤ÀÇ ´Ü°è ¹×¡¦ |
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[ÀÇ»ç°áÁ¤] ÀÇ»ç°áÁ¤ÀÇ ´Ü°è ¹× °úÁ¤, À¯Çü, ±â¹ý, ÀÇ»ç°áÁ¤ÀÇ À̷иðÇü, ÀÇ»ç°áÁ¤ »ç·Ê ºÐ¼® - ¹Ì¸®º¸±â¸¦ Âü°í ¹Ù¶ø´Ï´Ù. / ¸ñÂ÷ I. ÀÇ»ç°áÁ¤À̶õ 1. ÀÇ»ç°áÁ¤ÀÇ ÀÇÀÇ¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£ 3 2. ÀÇ»ç°áÁ¤ÀÇ Æ¯¼º¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£ 5 3. ÀÇ»ç°áÁ¤ÀÇ ¿ä¼Ò¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£¡£ 6 II. ÀÇ»ç°áÁ¤ÀÇ ´Ü°è ¹×¡¦ |
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ÀÇ»ç°áÁ¤ 1. ÀÇ»ç°áÁ¤°úÁ¤ 2. ÀÇ»ç°áÁ¤ÀÇ À¯Çü (1) °æ¿µÈ°µ¿ÀÇ °èÃþ (2) ¹®Á¦ÇØ°áÀÇ ±¸Á¶È°úÁ¤ ÀÇ»ç°áÁ¤½Ã½ºÅÛ(DSS : Decision Support System) 1. ÀÇ»ç°áÁ¤½Ã½ºÅÛÀÇ °³³ä 2. ÀÇ»ç°áÁ¤½Ã½ºÅÛÀÇ ±¸¼º (1) µ¥ÀÌÅͺ£À̽º ½Ã½ºÅÛ (2) ¸ðµ¨º£À̽º ½Ã½ºÅÛ (3) »ç¿ëÀÚ ÀÎÅÍÆäÀ̽º 3. ÀÇ»ç°áÁ¤½Ã½ºÅÛÀÇ °³¹ß¹æ½Ä 4. ±×·ìÀÇ»ç°áÁ¤Áö¿ø½Ã½ºÅÛ(GDSS : Group Decision Support Systems) ¡¦ |
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LEADERSHIP Autocratic & Group Based / LEADERSHIP Autocratic & Group Based Contents Introduction of Vroom-Yetton theory Autocratic Leader-Steven Jobs Group Based Leader-Yamada Akio ¡¦ |
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¡¥page. 2) ¸í»ç a. ÁÖ¾î: The (decision) was considered final. b. Ÿµ¿»ç + ¸í»ç: We finally reached a firm (decision). c. ÀüÄ¡»ç + ¸í»ç: We finally came to a firm (decision). d. »ç¶÷/»ç¹°/ÇàÀ§ ±¸ºÐ agent/agency reporter/report spender/spending attendee/attendant/attendance e. ¸í»çÇü/-ing decision/deciding result/resulting development/developing ¡¦ |
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