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Orbitz, Travelocity, Priceline ºñ±³ ºÐ¼® / Orbitz, Travelocity, Priceline ºñ±³ ºÐ¼® ¸ñÂ÷ 1. Orbitz 1-1 »ç¾÷°³¿ä 1-2 ºñÁî´Ï½º ¸ðµ¨ 1-3 SWOT ºÐ¼® 1-4 Five forces 1-5 ÇâÈÄÀü·« 2. Travelocity 2-1 »ç¾÷°³¿ä 2-2 ºñÁî´Ï½º ¸ðµ¨ 2-3 SWOT ºÐ¼® 2-4 Five forces 2-5 ÇâÈÄÀü·« 3. Priceline 3-1»ç¾÷°³¿ä 3-2 ºñÁî´Ï½º ¸ðµ¨ 3-3 SWOT ºÐ¼® 3-4 Five forces¡¦ |
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Columbia Univ-Applied Analytics-Strategy in Analytics-Pre-Block Week-Assignment 2, Top Pricer Tournament Reflection / 1. What was your assessment of the strategic environment 2. What strategy did you choose initially How did you change the strategy as Top Pricer progressed through the three-year time span 3. How well did you think you would do in the tour¡¦ |
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[Causal Inference assignment] Short selling and falling stock prices / 1.Short selling and falling stock prices 2.Kimchi and Covid-19 Treatment Effects 3. Relationship between stress and hair loss / 1.Short selling and falling stock prices Short sellingÀº ÁÖ½Ä ½ÃÀå¿¡¼ ÁÖ°¡°¡ Ç϶ôÇÒ °ÍÀ̶ó°í ¿¹»óµÇ´Â ÁÖ½ÄÀ» ¸ÅµµÇÏ´Â ÅõÀÚ Àü·«ÀÌ´Ù. ÅõÀÚÀÚ´Â º¸À¯ÇÏÁö ¾ÊÀº¡¦ |
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1. 4C ÀÇ ¿ä¼Ò Áß 4PÀÇ °¡°Ý( Price)¿Í Àå¼Ò(place)¿¡ ÇØ´çÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡ ±×°ÍÀÌ °¡°Ý°ú Àå¼Ò¸¦ ´ë½ÅÇØ¾ß ÇÏ´Â ÀÌÀ¯¸¦ ¼³¸íÇÏ.. / 1. 4C ÀÇ ¿ä¼Ò Áß 4PÀÇ °¡°Ý( Price)¿Í Àå¼Ò(place)¿¡ ÇØ´çÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡ ±×°ÍÀÌ °¡°Ý°ú Àå¼Ò¸¦ ´ë½ÅÇØ¾ß ÇÏ´Â ÀÌÀ¯¸¦ ¼³¸íÇϽÿÀ. 2. ¡®´õ ÁÁÀº Áãµ£¡¯ÀÇ Àǹ̸¦ ¼³¸íÇÏ°í ¸¶ÄÉÆð³³äÀÇ ÀÔÀå¿¡¼ ºñÆÇÇϽÿÀ. 3. »çȸÀû¸¶ÄÉÆð³³äÀ» ¼³¸íÇÏ°í¡¦ |
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1. 4C ÀÇ ¿ä¼Ò Áß 4PÀÇ °¡°Ý(Price)¿Í Àå¼Ò(place)¿¡ ÇØ´çÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡ ±×°ÍÀÌ °¡°Ý°ú Àå¼Ò¸¦ ´ë½ÅÇØ¾ß ÇÏ´Â ÀÌÀ¯¸¦ ¼³¸íÇϽÃ.. / 1. 4C ÀÇ ¿ä¼Ò Áß 4PÀÇ °¡°Ý(Price)¿Í Àå¼Ò(place)¿¡ ÇØ´çÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡ ±×°ÍÀÌ °¡°Ý°ú Àå¼Ò¸¦ ´ë½ÅÇØ¾ß ÇÏ´Â ÀÌÀ¯¸¦ ¼³¸íÇϽÿÀ. 2. »çȸÀû ¸¶ÄÉÆà °³³äÀ» ¼³¸íÇÏ°í âÁ¶Àû ÀÚº»ÁÖÀǸ¦ ¿¬°èÇÏ¿© ³íÇغ¸½Ã¿À. 3. »çȸÀûÀ¸·Î °ü¿©µµ°¡ ³ôÀº ÀÌ¡¦ |
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1. 4C ÀÇ ¿ä¼Ò Áß 4PÀÇ °¡°Ý( Price)¿Í Àå¼Ò(place)¿¡ ÇØ´çÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡ ±×°ÍÀÌ °¡°Ý°ú Àå¼Ò¸¦ ´ë½ÅÇØ¾ß ÇÏ´Â ÀÌÀ¯¸¦ ¼³¸íÇÏ.. / 1. 4C ÀÇ ¿ä¼Ò Áß 4PÀÇ °¡°Ý( Price)¿Í Àå¼Ò(place)¿¡ ÇØ´çÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡ ±×°ÍÀÌ °¡°Ý°ú Àå¼Ò¸¦ ´ë½ÅÇØ¾ß ÇÏ´Â ÀÌÀ¯¸¦ ¼³¸íÇϽÿÀ. 2. ¡®´õ ÁÁÀº Áãµ£¡¯ÀÇ Àǹ̸¦ ¼³¸íÇÏ°í ¸¶ÄÉÆð³³äÀÇ ÀÔÀå¿¡¼ ºñÆÇÇϽÿÀ. 3. »çȸÀû¸¶ÄÉÆð³³äÀ» ¼³¸íÇÏ°í¡¦ |
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1. 4C ÀÇ ¿ä¼Ò Áß 4PÀÇ °¡°Ý(Price)¿Í Àå¼Ò(place)¿¡ ÇØ´çÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡ ±×°ÍÀÌ °¡°Ý°ú Àå¼Ò¸¦ ´ë½ÅÇØ¾ß ÇÏ´Â ÀÌÀ¯¸¦ ¼³¸íÇϽÃ.. / 1. 4C ÀÇ ¿ä¼Ò Áß 4PÀÇ °¡°Ý(Price)¿Í Àå¼Ò(place)¿¡ ÇØ´çÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡ ±×°ÍÀÌ °¡°Ý°ú Àå¼Ò¸¦ ´ë½ÅÇØ¾ß ÇÏ´Â ÀÌÀ¯¸¦ ¼³¸íÇϽÿÀ. 2. »çȸÀû ¸¶ÄÉÆà °³³äÀ» ¼³¸íÇÏ°í âÁ¶Àû ÀÚº»ÁÖÀǸ¦ ¿¬°èÇÏ¿© ³íÇغ¸½Ã¿À. 3. »çȸÀûÀ¸·Î °ü¿©µµ°¡ ³ôÀº ÀÌ¡¦ |
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1. 4C ÀÇ ¿ä¼Ò Áß 4PÀÇ °¡°Ý( Price)¿Í Àå¼Ò(place)¿¡ ÇØ´çÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡ ±×°ÍÀÌ °¡°Ý°ú Àå¼Ò¸¦ ´ë½ÅÇØ¾ß ÇÏ´Â ÀÌÀ¯¸¦ ¼³¸íÇÏ.. / 1. 4C ÀÇ ¿ä¼Ò Áß 4PÀÇ °¡°Ý( Price)¿Í Àå¼Ò(place)¿¡ ÇØ´çÇÏ´Â °ÍÀº ¹«¾ùÀΰ¡ ±×°ÍÀÌ °¡°Ý°ú Àå¼Ò¸¦ ´ë½ÅÇØ¾ß ÇÏ´Â ÀÌÀ¯¸¦ ¼³¸íÇϽÿÀ. 2. »çȸÀû ¸¶ÄÉÆà °³³äÀ» ¼³¸íÇÏ°í âÁ¶Àû ÀÚº»ÁÖÀǸ¦ ¿¬°èÇÏ¿© ³íÇغ¸½Ã¿À. 3. BCG ¸ÞÆ®¸¯½º¿¡¼ °¡Àå ÀÚ±ÝÀÌ¡¦ |
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MARKETING MIX 4P ANALYSIS,Price,°¡°ÝºÐ¼®,PRICEÀü·«,¿ø°¡Àý°¨,À¯´ÏŬ·Î / 1. Price (°¡°Ý ºÐ¼®) / 1. Price (°¡°Ý ºÐ¼®) À¯´ÏŬ·ÎÀÇ °¡°Ý Àü·«Àº ¼¼°èÀûÀÎ ÆнºÆ® ÆÐ¼Ç ºê·£µå ½ÃÀå¿¡¼ µ¶Æ¯ÇÑ À§Ä¡¸¦ Â÷ÁöÇÏ°í ÀÖ´Ù. °¡°Ý ¼³Á¤Àº ´Ü¼øÈ÷ Á¦Ç°ÀÇ ºñ¿ëÀ» ¹Ý¿µÇÏ´Â °ÍÀÌ ¾Æ´Ï¶ó, ¼ÒºñÀÚ¿ÍÀÇ °ü°è¸¦ Çü¼ºÇÏ°í ºê·£µå À̹ÌÁö¿¡ Å« ¿µÇâÀ» ¹ÌÄ¡´Â Áß¿äÇÑ ¿ä¼ÒÀÌ´Ù. À¯´ÏŬ·Î´Â °¡°ÝÀ» °á¡¦ |
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1. 4P Àü·« 4P Àü·«Àº ¸¶ÄÉÆà ¹Í½ºÀÇ ±âº» ¿ä¼Ò·Î, Á¦Ç°(Product), °¡°Ý(Price), ÃËÁø(Promotion), À¯Åë(Place.. / 1. 4P Àü·« 1) Product(Á¦Ç°Àü·«) 2) Price(°¡°ÝÀü·«) 3) Promotion(Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü·«) 4) Place(À¯ÅëÀü·«) 5) Áø´ÜTargeting, Positioning, 4P Àü·« Áß °¡Àå ÀûÀýÇÑ Àü·«°ú ºÎÁ·ÇÑ Àü·«À» °¢ ÇÑ ÁÙ·Î ¼³¸í / 1. 4P Àü·« 4P Àü·«Àº ¸¶ÄÉÆà ¹Í½ºÀÇ ±âº» ¿ä¼Ò·Î, Á¦Ç°¡¦ |
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