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Marketing
Management
Presentation
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1. ¶óÄÚ½ºÅ× ºê·£µå¼Ò°³
2. ¶óÄÚ½ºÅ× ¼º°ø¿äÀÎ
3. ÀÇ·ù½ÃÀå ȯ°æºÐ¼®
4. ¶óÄÚ½ºÅ× SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
5. ¶óÄÚ½ºÅ× STPºÐ¼®
(1) Segmentation & Targeting
(2) Positioning
6. ¶óÄÚ½ºÅ× ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
7. ¹Ì·¡ ¸¶ÄÉÆÃÀü·« Á¦¾ð
CONTENTS
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1. ¶óÄÚ½ºÅ× ºê·£µå¼Ò°³
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