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Pink Pad
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Contents
Step1. Competitive market situation
Step 2. Consumers’ perception and belief
Step 3. Developing New Brand
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Step 2. Consumers’ perception and belief
Step 3. Developing New Brand
Step1. Competitive market situation
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Competitive market situation
Product category: Sanitary Pads
Three different brands:
Whisper White Body-fit
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Strategies across each brand’s marketing communications
someday, in the quantitative
It can be safe
they concentrate on
Their feather
which is absorptivity
http://www.youtube.com/watchv=zQl7eRxaHsU
Ads communication
Whisper
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Strategies across each brand’s marketing communications
Whisper
Real talk campaign
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Strategies across each brand…(생략)
1. Providing sex education at high school
2. Opening Webpage with counseling service
3. Pop-up store at high school festival
4. TV advertisements using st
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ing New Brand
Step2. Consumers’ perception and belief
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Target Market
Reach every woman with our product
Impossible, but still a goal
Women 20-25 years
University students, Career, Trendy, Mature
Not to old neither to young
Don’t care, experienced
Valuable knowledge
Our ideas, Insight of what could work
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Step 1. Competitive market situation
Step 2. Consumers’ perception and belief
Step3. Developing New Brand
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Developing New Brand
Pink Pad
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Marketing strategies for Pink Pad
1. Providing sex education at high school
Word-of-mouth
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Marketing strategies for Pink Pad
2. Opening Webpage with counseling service
Societal Marketing concept
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Marketing strategies for Pink Pad
3. Pop-up store at high school festival
Word-of-mouth
Standard learning hierarchy
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Marketing strategies for Pink Pad
4. TV advertisements using st
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