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Leading Change: Why Transformation Efforts Fail
변화의 추진: 변화를 위한 노력이 실패하는 이유는 무엇인가
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INDEX
Introduction
Body : 8 reasons
Conclusion
Examples
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INTRODUCTION
8
Not Establishing a Great Enough Sense of Urgency
Not Creating a Powerful Enough Guiding Coalition
Lacking
a vision
Undercommunicating
the Vision
by a Factor of ten
Not Removing
Obstacles
to the New Vision
Not Systematically
Planning For
and Creating
Short-Term wins
Declaring victory
too soon
Not anchoring
changes in the
corporation’s culture
To discuss eight reasons why transformation efforts fail in organizations
& To learn some strategies for successful organization transformation.
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Error #1Not Establishing a Great Enough Se…(생략)
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or communication
CEO makes speeches
but most employees still don’t get it
Some senior executives behave
in ways that are antithetical to the vision
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Example #4 - CISCOUndercommunicating the Vision by a Factor of Ten
“Network giant” CISCO
Just focus on their product such as router
CISCO has to convey their future vision to customer like “innovation”
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by communicating the new direction,
a guiding coalition empowers others to take action
renewal also requires the removal of obstacles
Error #5 Not Removing Obstacles to the New Vision
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Real transformation takes time
Without short-term wins, too many people give up
Pressure to creating short-term wins can be a useful element in a change effort.
Error #6 Not Systematically Planning For and Creating Short-term wins
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Premature victory celebration kills momentum
Leaders of successful efforts use credibility afforded by short- term wins to resolve even
Leading Change-Why Transformation Efforts Fail.pptx
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