Cadbury Schweppes

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Cadbury Schweppes
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CADBURY SCHWEPPES
1824
Cadbury was opened
1969
Cadbury merged with Schweppes
1790
Schweppes was invented
1834
Schweppes
make flavored soda drinks
2007
Cadbury Schweppes demerge
its Americas Beverages operation
Cadbury Schweppes growth
exceeds market trends
Core products were
at the mature stage
of their life cycle
Sales were stagnant
Organic growth
Acquisition of new brands
Efficiency saving
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Cadbury decide to divest itself of the beverage business
Fizzy drinks Industry
in 1998 accounted for 85%
of the important US market
In 2002 50%
of drinks sales in US market
1998
2002
Cadbury Schweppes’ portfolio of beverage products
are sold around the world
Many international brands exist
focus …(생략)