¢¸
  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (1 ÆäÀÌÁö)
    1

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (2 ÆäÀÌÁö)
    2

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (3 ÆäÀÌÁö)
    3

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (4 ÆäÀÌÁö)
    4

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (5 ÆäÀÌÁö)
    5

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (6 ÆäÀÌÁö)
    6

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (7 ÆäÀÌÁö)
    7

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (8 ÆäÀÌÁö)
    8

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (9 ÆäÀÌÁö)
    9

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (10 ÆäÀÌÁö)
    10

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (11 ÆäÀÌÁö)
    11

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (12 ÆäÀÌÁö)
    12

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (13 ÆäÀÌÁö)
    13

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (14 ÆäÀÌÁö)
    14

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (15 ÆäÀÌÁö)
    15

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  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (1 ÆäÀÌÁö)
    1

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (2 ÆäÀÌÁö)
    2

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (3 ÆäÀÌÁö)
    3

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (4 ÆäÀÌÁö)
    4

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (5 ÆäÀÌÁö)
    5

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (6 ÆäÀÌÁö)
    6

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (7 ÆäÀÌÁö)
    7

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (8 ÆäÀÌÁö)
    8

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (9 ÆäÀÌÁö)
    9

  • Etude House,¿¡¶ÙµåÇϿ콺,¿¡¶ÙµåÇϿ콺¸¶ÄÉÆÃÀü·«,¿¡¶ÙµåÇϿ콺ºÐ¼®,È­ÀåÇ°½ÃÀå.Àú°¡È­ÀåÇ°,¿©¼ºÈ­ÀåÇ°½ÃÀå   (10 ÆäÀÌÁö)
    10



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Ä«Ä«¿À ID·Î
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º»¹®/³»¿ë
_SLIDE_1_
_SLIDE_2_
Contents
1st
2nd
3rd
4th
5th
PART. 1
PART. 2
Etude House
Why Etude House
±âÁ¸ Etude HouseÀÇ STP - 4P
»õ·Î¿î STP 4P
±â´ë È¿°ú
_SLIDE_3_

1. Etude House

2
History ±¹³» ÃÖÃÊ ¸ÞÀÌÅ©¾÷ ºê·£µå(`85~)
Motive ¼Ò³à¸¦ À§ÇÑ »ç¶û½º·¯¿î ÀÎÇüÀÇ Áý
Etude ´çÂ÷°í Àû±ØÀûÀÎ ÀþÀº ¿©¼º
¡°¹Ýº¹ÀûÀÌ°í ½À°üÀûÀÎ ÀÏ»óÀÌ ¾Æ´Ñ ,
¸ÅÀÏ »õ·Ó°í ½Å³ª´Â ³îÀÌó·³ Áñ±æ ¼ö ÀÖ´Â
È­Àå ³îÀ̹®È­¡±
Wannabe Sweet Play Etude!
_SLIDE_4_

2. Why Etude House

¶Ñ·ÇÇÑ °í°´Ãþ
³²¼º °í°´ÀÇ ½É¸®Àû Á¢±Ù¼º ³·À½
ºê·£µå¼ó °£ÀÇ Ä¡¿­ÇÑ °æÀï
¡° »õ·Î¿î STP¿Í 4P Àü·«À» ÅëÇØ °æÀï·Â È®º¸ ÇÒ Çʿ䡱
_SLIDE_5_

3. ±âÁ¸ ¿¡¶Ùµå ÇϿ콺ÀÇ STP

½ÃÀå¼¼ºÐÈ­(Segmentation)
Ç¥Àû½ÃÀå ¼±Á¤(Targeting)
Æ÷Áö¼Å´×(Positioning)
_SLIDE_6_
3. ±âÁ¸ ¿¡¶Ùµå ÇϿ콺ÀÇ STP

(1) ½ÃÀå ¼¼ºÐÈ­(Segmentation)

³ª¡¦(»ý·«)

(2) Ç¥Àû½ÃÀå ¼±Á¤(Targeting) ¼¼ºÐ½ÃÀå Æò°¡

(3) Æ÷Áö¼Å´×(Positioning) °æÀï»ç ´ëºñ °­Á¡

(4) ÇÁ·Î¸ð¼Ç (Promotion)

4. »õ·Î¿î 4P

(1) Á¦Ç°(Product)

(2) °¡°Ý(Price)

(3) À¯Åë(Place)



ÀÚ·áÁ¤º¸
ID : jung******
Regist : 2013-05-09
Update : 2013-05-09
FileNo : 11074233

Àå¹Ù±¸´Ï

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