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Nike`s promotional mix strategy analysis

Nike`s promotional mix strategy analysis

1. introduction Nike´Â Àü ¼¼°èÀûÀÎ ½ºÆ÷Ã÷ ºê·£µå·Î, ¶Ù¾î³­ Ç°ÁúÀÇ Á¦Ç°°ú Çõ½ÅÀûÀÎ ¸¶ÄÉÆà Àü·«À¸·Î ¾Ë·ÁÁ® ÀÖ´Ù. ±×µéÀÌ ½ÃÀå.. / 1. introduction 2. Nike`s advertising 3. Nike`s sales promotion 4. Nike`s personal selling 5. Nike`s public relations 6. Nike`s direct and digital marketing / 1. introduction Nike´Â Àü ¼¼°èÀûÀÎ ½ºÆ÷Ã÷ ºê·£µå·Î, ¶Ù¾î³­ Ç°ÁúÀÇ¡¦
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