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ÇÏÀ̸ðÀÇ Çٽɼº°ø¿äÀÎ(competitiveness factors)ÀÇ °³¹ß°ú ÀÎÅÍ³Ý ¸¶ÄÉÆà Àü·« / ¸ñÂ÷ ¥° ÀÎÅÍ³Ý ¸¶ÄÉÆà ¸ñÇ¥ ¥± CBPºÐ¼® / ÀÎÅÍ³Ý ¸¶ÄÉÆà Àü·« 1. ÇÏÀ̸ðÀÇ Çٽɼº°ø¿äÀÎ(competitiveness factors)ÀÇ °³¹ß 2. ÇÏÀ̸ðÀÇ ÀÎÅÍ³Ý ¸¶ÄÉÆà Àü·« ¥² ÀÎÅÍ³Ý ¸¶ÄÉÆà ±âȸ ¥³ Á¾ÇÕ ¹× ÀÇ°ß Âü°íÀÚ·á ¥°. ÀÎÅÍ³Ý ¸¶ÄÉÆà ¸ñÇ¥ ÇÏÀ̸ðÀÇ Ã¹ ¹ø° ¸ñÇ¥´Â ÇöÀç ÁßÀå³âÃþ¿¡°Ô ¸ÂÃçÁ® ÀÖ´Â °í°´Ãþ¡¦ |
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°æÀïÆ÷Áö¼Å´× ºÐ¼®(Competitive Positioning Analysis) / Competitive PositioningAnalysis Chapter 1 °³¿ä ¹× ¹è°æ ¸ñÂ÷ Chapter 2 Àü·«Àû ±Ù°Å¿Í ÀÇ¹Ì Chapter 3 °Á¡°ú ¿ìÀ§¹× ¾àÁ¡°ú ÇÑ°è Chapt¡¦ |
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µ¨»çÀÇ °æ¿µ, °æÀïÀü·«°ú ¼º°ø¿äÀο¡ ´ëÇØ ºÐ¼®ÇÑ ÀÚ·áÀÔ´Ï´Ù. Dell / Dell¿¡¼´Â °ÅÀÇ Á¶¸³¸¸ ´ã´ç ´ëºÎºÐ ¾Æ¿ô¼Ò½Ì 200°³ ³³Ç°¾÷ü Áß Àý¹Ý ÀÌ»óÀÌ Çؿܾ÷ü ¸ÞÀÌÁ® °ø±ÞÀÚÀÇ 50% ÀÌ»óÀÌ ¾Æ½Ã¾Æ¿¡ ÀÖÀ½ ¡¦ |
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1. ¼¼úÇü ±â¾÷ÀÌ Á¤º¸±â¼úÀ» È°¿ëÇÏ¿© °æÀï¿ìÀ§¸¦ È®º¸ÇÏ´Â ¹æ¹ýÀº ´Ù¾çÇÏ°í, ÀÌ·¯ÇÑ ±â¼úÀº ´Ü¼øÇÑ ¾÷¹«ÀÇ È¿À²¼ºÀ» ³Ñ¾î¼ Àü·«Àû ÀÇ»ç°áÁ¤°ú ½Ã.. / 1. ¼¼úÇü 2. Âü°í¹®Çå / 1. ¼¼úÇü ±â¾÷ÀÌ Á¤º¸±â¼úÀ» È°¿ëÇÏ¿© °æÀï¿ìÀ§¸¦ È®º¸ÇÏ´Â ¹æ¹ýÀº ´Ù¾çÇÏ°í, ÀÌ·¯ÇÑ ±â¼úÀº ´Ü¼øÇÑ ¾÷¹«ÀÇ È¿À²¼ºÀ» ³Ñ¾î¼ Àü·«Àû ÀÇ»ç°áÁ¤°ú ½ÃÀå¿¡¼ÀÇ Â÷º°È¸¦ °¡´ÉÇÏ°Ô ÇÑ´Ù. Á¤º¸±â¼úÀÌ °¡Á®¿À¡¦ |
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Á¤º¸±â¼úÀ» È°¿ëÇÑ °æÀï¿ìÀ§(competitive dvantage)È®º¸ ¹æ¾ÈÀ» ¼³¸íÇϽÿÀ / I. ¼·Ð II. º»·Ð 1. Á¤º¸±â¼ú È°¿ëÀÇ °³³ä 2. Á¤º¸±â¼úÀÇ Àü·«Àû È°¿ë ¹æ¾È III. °á·Ð IV. Âü°í¹®Çå / I. ¼·Ð Á¤º¸±â¼ú(IT)ÀÇ ¹ßÀüÀº ±â¾÷µéÀÌ °æÀï¿ìÀ§¸¦ È®º¸ÇÏ´Â µ¥ ÀÖ¾î ÇʼöÀûÀÎ ¿ä¼Ò·Î ÀÚ¸® Àâ¾Ò´Ù. Çö´ëÀÇ °æÁ¦ ȯ°æÀº ºü¸£°Ô º¯ÈÇϸç, Á¤º¸ÀÇ ¾çÀº ±âÇϱ޼öÀûÀ¸·Î Áõ°¡ÇÏ°í ÀÖ´Ù. ÀÌ·¯¡¦ |
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Competitive Generic Therapy(CGT) Report / 1. Competitive Generic Therapy(CGT) Á¦µµ 1.1 Competitive Generic Therapy(CGT)Á¦µµÀÇ µµÀÔ¹è°æ 2. Competitive Generic Therapy(CGT) ÁöÁ¤ ±âÁØ ¹× °úÁ¤ 3. ¡®180-Day Patent Challenge Exclusivity¡¯¿Í ¡®CGT¡¯ÀÇ Â÷ÀÌ 4. Á¦³×¸¯ÀǾàÇ° ½ÃÀå µ¶Á¡±ÇÀÇ µµÀÔ ¹è°æ_ÀǾàÇ° Ç㰡ƯÇ㿬°èÁ¦µµ 5. CGT ÁöÁ¤ »ç·Ê / 1. Competitive Gener¡¦ |
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1. ¼¼úÇü Á¤º¸±â¼úÀ» È°¿ëÇÑ °æÀï¿ìÀ§¸¦ È®º¸ÇÏ´Â ¹æ¾ÈÀº ±â¾÷ÀÇ Àü·«ÀûÀÎ °æ¿µ Á¤º¸ ½Ã½ºÅÛ ±¸Ãà°ú ¿î¿µ¿¡ ÇÙ½ÉÀûÀÎ ¿ªÇÒÀ» ÇÑ´Ù. °æÀï¿ìÀ§¸¦ È®.. / 1. ¼¼úÇü 2. Âü°í¹®Çå / 1. ¼¼úÇü Á¤º¸±â¼úÀ» È°¿ëÇÑ °æÀï¿ìÀ§¸¦ È®º¸ÇÏ´Â ¹æ¾ÈÀº ±â¾÷ÀÇ Àü·«ÀûÀÎ °æ¿µ Á¤º¸ ½Ã½ºÅÛ ±¸Ãà°ú ¿î¿µ¿¡ ÇÙ½ÉÀûÀÎ ¿ªÇÒÀ» ÇÑ´Ù. °æÀï¿ìÀ§¸¦ È®º¸Çϱâ À§Çؼ´Â Á¤º¸±â¼úÀÌ ´Ü¼øÇÑ µµ±¸°¡ ¾Æ´Ï¶ó, ±â¡¦ |
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Á¤º¸±â¼ú(IT)À» È°¿ëÇÏ¿© °æÀï¿ìÀ§(competitive advantage)¸¦ È®º¸ÇÑ ÃֽŠ»ç·Ê¸¦ 3°¡Áö Á¶»çÇÏ°í, À̸¦ ÅëÇØ ¹è¿î ±³ÈÆ(Lessons learned)À» ÀÛ¼ºÇϽÿÀ. / ¥°. ¼·Ð ¥±. º»·Ð 1. Á¤º¸±â¼ú(IT)À» È°¿ëÇÏ¿© °æÀï¿ìÀ§(competitive advantage)¸¦ È®º¸ÇÑ ÃֽŠ»ç·Ê¸¦ 3°¡Áö Á¶»ç 2. À̸¦ ÅëÇØ ¹è¿î ±³ÈÆ(Lessons learned)À» ÀÛ¼º ¥². °á·Ð ¥³. Âü°íÀÚ·á / ¥°. ¼·Ð Á¤º¸±â¼ú(IT)Àº¡¦ |
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Á¦´ë·Î ¹ø¿ªÇÑ Philips versus Matsushita The Competitive Battle Continues Çʸ³½º vs. ¸¶¾²½ÃŸ Çѱ۹ø¿ªº»(HBS 9-910-410) / 1. Philips Background 1) Technological Competence and Geographic Expansion 2. Philips Organizational Development 3. Philips Attempts at Reorganization 1) Van Reimsdijk and the Yellow Booklet 2) Rodenberg and Dekker ¡°Tilting the Matr¡¦ |
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¥°. ¼·Ð Á¤º¸±â¼ú(IT)Àº Çö´ë ºñÁî´Ï½ºÀÇ ±Ùº»ÀûÀÎ ¿ä¼Ò·Î ÀÚ¸® Àâ°í ÀÖÀ¸¸ç, ±â¾÷µéÀÌ °æÀï¿ìÀ§¸¦ È®º¸ÇÏ´Â µ¥ °áÁ¤ÀûÀÎ ¿ªÇÒÀ» ÇÏ°í ÀÖ´Ù. .. / ¥°. ¼·Ð ¥±. º»·Ð 1. Á¤º¸±â¼ú(IT)À» È°¿ëÇÏ¿© °æÀï¿ìÀ§(competitive advantage)¸¦ È®º¸ÇÑ ÃֽŠ»ç·Ê¸¦ 3°¡Áö Á¶»ç 2. À̸¦ ÅëÇØ ¹è¿î ±³ÈÆ(Lessons learned)À» ÀÛ¼º ¥². °á·Ð ¥³. Âü°íÀÚ·á / ¥°. ¼·Ð Á¤º¸±â¼ú(IT)Àº Çö´ë ¡¦ |
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