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¹«ÀξçÇ° MUJI ¼º°ø¿äÀΰú ¸¶ÄÉÆûç·ÊºÐ¼®¹× ÇâÈijª¾Æ°¥¹æÇâ Á¦½Ã PPT¹ßÇ¥ÀÚ·áÀÔ´Ï´Ù. ·¹Æ÷Æ®ÀÇ ¹æÇ⼺°ú ³»¿ë¿¡ ´ëÇØ ±³¼ö´Ô¿¡°Ô ĪÂùÀ» µé¾ú´ø ±â¾ïÀÌ ³³´Ï´Ù. Âü°íÇÏ½Å´Ù¸é »ý°¢À» ¸¹ÀÌ Çغ¸¾Ò´Ù°í Ī¡¦ |
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4P Analysis of MUJI (¹«ÀξçÇ° ¸¶ÄÉÆà ºÐ¼®) / 1. Product 2. Price 3. Promotion 4. Place / 1. Product MUJI´Â Á¦Ç°ÀÇ ±âº»ÀûÀÎ ±â´É°ú ´Ü¼øÇÔÀ» Ãß±¸ÇÏ´Â ºê·£µå·Î, ¼ÒºñÀڵ鿡°Ô ½Ç¿ëÀûÀÌ°í ½ÉÇÃÇÑ ¶óÀÌÇÁ½ºÅ¸ÀÏÀ» Á¦°øÇÑ´Ù. Á¦Ç°ÀÇ µðÀÚÀÎÀº ÃÖ¼ÒÇÑÀÇ Àå½ÄÀ¸·Î ±ò²ûÇÏ°í Çö´ëÀûÀÎ ´À³¦À» ÁÖ¸ç, ´Ù¾çÇÑ Ä«Å×°í¸®¿¡ °ÉÃÄ ´Ù¾çÇÑ Á¦Ç°±ºÀ» º¸À¯ÇÏ°í ÀÖ´Ù. MUJIÀÇ Á¦Ç° ¹üÀ§´Â °¡¡¦ |
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1. MUJI ¼Ò°³ ¹× öÇÐ MUJI´Â ÀϺ»ÀÇ ¹«ÀξçÇ°À¸·Î, 1980³â´ë Ãʹݿ¡ ¼³¸³µÇ¾ú´Ù. MUJI¶ó´Â À̸§Àº `¹«()`¿Í `Á¦Ç°()`ÀÇ ÇÕ.. / 1. MUJI ¼Ò°³ ¹× öÇÐ 2. MUJI context 3. MUJI È£ÅÚ °³¿ä 4. MUJI È£ÅÚ µðÀÚÀÎ ÄÁ¼Á 5. MUJI °ø°£±¸¼º / 1. MUJI ¼Ò°³ ¹× öÇÐ MUJI´Â ÀϺ»ÀÇ ¹«ÀξçÇ°À¸·Î, 1980³â´ë Ãʹݿ¡ ¼³¸³µÇ¾ú´Ù. MUJI¶ó´Â À̸§Àº `¹«()`¿Í `Á¦Ç°()`ÀÇ ÇÕ¼º¾î·Î, ºÒÇÊ¿äÇÑ ¡¦ |
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MUJI ¹«ÀξçÇ° ±â¾÷ºÐ¼®°ú öÇבּ¸ ¹× ¹«ÀξçÇ° °æ¿µ ¸¶ÄÉÆÃÀü·« »ç·ÊºÐ¼®¹× ¹Ì·¡Àü·«Á¦½Ã / °æ¿µ,¸¶ÄÉÆÃÀü·« »ç·Ê¿¬±¸ INDEX 1. ¹«ÀξçÇ° MUJI ±â¾÷¼Ò°³ 2. ¹«ÀξçÇ° ±â¾÷ÄÁ¼Á 3. µðÀÚÀÎöÇÐ 4. ¹«ÀξçÇ°ÀÇ ¼º°øºñ°á 5. ¹«ÀξçÇ° ¸¶ÄÉÆÃÀü·« (1) ºê·£µå¸¶ÄÉÆà (2) üÇ踶ÄÉÆà (3) ³»ºÎ¸¶ÄÉÆà 6. ¹«ÀξçÇ° °æ¿µÀü·« (1) ´Ù°¢ÈÀü·« (2) µðÀÚÀÎÀü·« (3) ¼öÁ÷ÀûÅëÇÕ Àü·« (4) °í°´¡¦ |
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¹«ÀξçÇ° MUJI ¹«Áö ±â¾÷ºÐ¼®°ú ¼º°ø¿äÀÎ ¹× ¹«ÀξçÇ° °æ¿µÀü·«°ú ¸¶ÄÉÆà 4PÀü·« ºÐ¼® º¸°í¼ÀÔ´Ï´Ù. ¹Ù·Î ·¹Æ÷Æ®ÀÛ¼ºÇϽǼöÀÖ°Ô ½ºÅ丮 ¶óÀÎÀÌ ¸¸µé¾îÁ® ÀÖÀ¸´Ï Çã¼úÇÑ ·¹Æ÷Æ® ¹Þ¾Æ¼ ¼öÁ¤ÇÏ°í ½Ã°£,µ· ½ñÁö¸¶½Ã°í Á¦´ë·Î µÈ ·¹Æ÷Æ® ¹Þ¾Æ¼ ½Ã°£¾Æ³¢½Ã°í Á¡¼ö Àß ¹ÞÀ¸½Ã±æ ¹Ù¶ø´Ï´Ù. / 1. ¹«ÀξçÇ° (MUJI ¹«Áö) ±â¾÷¼Ò°³ 2. ¹«ÀξçÇ° ±â¾÷¿ª»ç 3. ±â¾÷¸ñÇ¥ 4. ¹«ÀξçÇ° ¼º°ø¿äÀÎ 5¡¦ |
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