161022 ¿ä¾à¼³µæÀ»ÅëÇѺ¯È ¼öÁ¤ / Change through persuasion (¼³µæÀ» ÅëÇÑ º¯È) by David A. Garvin and Michael A. Robert.. / Change through persuasion (¼³µæÀ» ÅëÇÑ º¯È) by David A. Garvin and Michael A. Roberto ¸ñÂ÷ ¥°. ¼·Ð ¥±. º»·Ð 1. ´Ü°è ¼³Á¤(Setting the stage) - ¼³µæ Ä·ÆäÀÎ ³× °¡Áö ´Ü°è(The four phases of a persuasion campaign) 2. ±¸Á¶ÈÇϱâ(Creating¡¦