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UNIQLOÀÇ Introduction,Organizational structure,Competitor Analysis,Marketing,Solution / Table of Contents Table of Contents . Summary Introduction of UNIQLO Company overview .. About Fast Retailing . Company History (Year 19492012) Company Philosophy ... Corporate Statement The Fast Retailing Group Mission .. Company¡¯s Value Company¡¯s Principles .. O¡¦ |
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¡¥ ÁÖ±âÀÇ ÀϺΠ´Ü°è¿¡ Àû¿ëµÇ´Â µµ±¸³ª ¿øÄ¢ ¿¹) structured programming * ¹æ¹ý·Ð(methodology) : ½Ã½ºÅÛ °³¹ß Àü¹Ý¿¡ °ÉÃÄ Àû¿ëµÇ´Â (1) step-by-step task (2) °³Àΰú ±×·ìÀÇ ÀÏ (3) °á°ú¹° ¹× Ç°Áú ±âÁØ (4) °³¹ß ±â¼ú ¿¹) ±¸Á¶Àû ¹æ¹ý·Ð, Method/1 2. ±¸Á¶Àû ±â¹ý * ±¸Á¶Àû ±â¹ý : ºñÁö´Ï½º ¹®Á¦¸¦ ´Ù·ê ¼ö ÀÖÀ»¸¸ÇÑ ÀûÀº ¹®Á¦·Î ³ª´©¾î »ý°¢ÇÏ°í À̸¦ ÄÄÇ»ÅÍ·Î ÇØ°áÇÏ´Â Á¢±Ù ¹æ¡¦ |
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¡¥ °æ¿µÀü·«°ú °ü·ÃÇؼ »ê¾÷±¸Á¶ºÐ¼®(industrial structure analysis), »ç¾÷Æ÷Æ®Æú¸®¿À / °æ¿µÀü·«±â¹ý(SWOTºÐ¼®, »ê¾÷±¸Á¶ºÐ¼®, »ç¾÷Æ÷Æ®Æú¸®¿À±â¹ý, °¡Ä¡»ç½½¸ðÇü) ¸ñÂ÷ °æ¿µÀü·«±â¹ý I. TOWS ºÐ¼®(SWOT ºÐ¼®) II. »ê¾÷±¸Á¶ºÐ¼® III. »ç¾÷Æ÷Æ®Æú¸®¿À ±â¹ý IV. °¡Ä¡»ç½½ ¸ðÇü Âü°í¹®Çå °æ¿µÀü·«±â¹ý Àü·«ÀÇ ¼ö¸³Àº °æ¿µÀÚ°¡ Á¶Á÷ÀÇ ÇöÀç¿Í ¹Ì·¡ÀÇ ¸ñÇ¥¸¦ ¼ºÃëÇÏ´Â µ¥ ¿µÇâÀ» ¹Ì¡¦ |
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¡¥lysis) 11 4. ºñ¿ë±¸Á¶ ºÐ¼® (Cost structure analysis) 18 5. Çö±ÝÈ帧ǥ ºÐ¼® (Statement of Cash Flows Analysis) 20 6. ½Å¿ëºÐ¼® (Credit analysis) 23 7. À繫°ü¸® °üÁ¡¿¡¼ º» ¼±Á¤±â¾÷ (Corpora¡¦ |
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°æ¿µÁ¤º¸ ½Ã½ºÅÛ ºÐ¼® ¹× ¼³°è±â¼ú¿¡ ´ëÇؼ Á¤¸®ÇÑ ÀÚ·áÀÔ´Ï´Ù. °ü·Ã º¸°í¼¸¦ ÀÛ¼ºÇϽ÷Á´Â ºÐµé¿¡°Ô ¸¹Àº Âü°í°¡ µÇ½Ã±æ ¹Ù¶ó¸ç, ´Ùµé ÁÁÀº ·¹Æ÷Æ® ÀÛ¼ºÇÏ½Ã±æ ¹Ù¶ø´Ï´Ù. °æ¿µÁ¤º¸½Ã½ºÅÛ±¸Ãà / ½Ã½ºÅÛ ºÐ¼® ¹× ¼³°è µµÀÔ ½Ã½ºÅÛ °³¹ß ¼ö¸íÁÖ±â 1. ÀüÅëÀû °³¹ß ¼ö¸íÁÖ±â 2. ¹Ý±¸Á¶Àû °³¹ß ¼ö¸íÁÖ±â 3. ±¸Á¶Àû °³¹ß ¼ö¸íÁֱ⠱¸Á¶Àû ºÐ¼®µµ±¸ 1. ÀÚ·áÈ帧µµ 2. ÀÚ·á»çÀü 3. ¼Ò´ÜÀ§¸í¡¦ |
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ÄÚÄ«Äݶó,Äݶó¸¶ÄÉÆÃ,Äݶ󿪻ç,¸¶ÄÉÆÃ,ºê·£µå,ºê·£µå¸¶ÄÉÆÃ,±â¾÷,¼ºñ½º¸¶ÄÉÆÃ,±Û·Î¹ú,°æ¿µ,½ÃÀå,»ç·Ê,swot,stp,4p / History Environment Analysis Industry Structure Analysis SWOT Analysis¡¦ |
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»ê¾÷±¸Á¶ºÐ¼® ¹× ÇÙ½É ¿ª·®ÀÇ °¢ °üÁ¡ÀÌ °¡Áö´Â ÀåÁ¡°ú ÇÑ°èÁ¡À» °¡Áö´ÂÁö °³³ä°ú »ç·Ê¸¦ ¹ÙÅÁÀ¸·Î ³íÀÇÇÏ°í ±â¾÷ÀÇ Àü·« ¼ö¸³À» µÎ °üÁ¡À» ¹Ý¿µÇÏ¿© ¼¼úÇϽÿÀ / »ê¾÷±¸Á¶ºÐ¼® ¹× ÇÙ½É ¿ª·®ÀÇ °¢ °üÁ¡ÀÌ °¡Áö´Â ÀåÁ¡°ú ÇÑ°èÁ¡À» °¡Áö´ÂÁö °³³ä°ú »ç·Ê¸¦ ¹ÙÅÁÀ¸·Î ³íÀÇÇÏ°í ±â¾÷ÀÇ Àü·« ¼ö¸³À» µÎ °üÁ¡À» ¹Ý¿µÇÏ¿© ¼¼úÇϽÿÀ ¥°. ¼·Ð ±â¾÷Àº ȯ°æ º¯È¿¡ µû¶ó »ýÁ¸Àü·«À» ¼ö¸³ÇØ¾ß ÇÏ¡¦ |
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¡¥¿ÜºÎȯ°æÀÇ ºÐ¼®(external environment analysis)Àº ÃÖ°í°æ¿µÀÚ °¡ ±â¾÷ȯ°æÀÌ Á¦±âÇÏ´Â ±âȸ(opportuni... / ±â¼úÁöÇâÀû ¿ÜºÎȯ°æ ºÐ¼®ÀÇ ³»¿ë°ú »ê¾÷¼ö¸íÁÖ±âºÐ¼®, ±â¼úÁöÇâÀû °æÀïÀںм® ¸ñÂ÷ * ±â¼úÁöÇâÀû ¿ÜºÎȯ°æ ºÐ¼® ¥°. ±â¼úÁöÇâÀû ¿ÜºÎȯ°æ ºÐ¼®ÀÇ ³»¿ë 1. ½Å±ÔħÀÔÀÚÀÇ À§Çù 2. ±âÁ¸ ±â¾÷µé°£ÀÇ °æÀï 3. °ø±ÞÀÚ ¹× ±¸¸ÅÀÚÀÇ ±³¼··Â 4. ´ëüǰ ȤÀº ¼ºñ½ºÀÇ À§Çù ¥±.¡¦ |
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