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Impact of COVID-19 on European Sports Case Study

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1. Introduction Our lives changed by COVID-19

2. Relationship between sports and COVID-19

3. The impact of COVID-19 on the global sports market

4. Case study Germany (sportswear market)

4.1 The struggle of the German sportswear market
4.2 Comparison between Adidas and Puma

5. Case study Canadian bicycle market

6. Conclusion The role of sports in the era of COVID-19 becoming the new normal

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1. Introduction Our lives changed by COVID-19

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Impact   COVID   on   European   Sp   ts   Case   Study   19  


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