Group Assignment [Michael Porters Industry Analysis]

Group Assignment [Michael Porter’s Industry Analysis]
Group Number: 7
Selected product of service: Korean OTT Service TVING
Rivalry among existing firms
Potential entrants Threat of new entrants
The potential competitors for the popular South Korean OTT platform, Tving, which offers online streaming services similar to Tving, include Amazon Prime Video and HBO MAX, both of which are currently active in the international market.
Firstly, Amazon Prime Video is an online streaming service launched by the US-based Amazon.com in 2006. It boasts a subscriber base of 200 million households and holds the second-largest global market share. Articles were published in 2xxx suggesting the official launch of its services in South Korea, but this did not materialize. In the second half of 2020, news emerged about SK Telecom strengthening its collaboration with Amazon, leading to speculations in the local media that SK Telecom would introduce a service in…(생략)