BBQ
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SWOT,STP,4P
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CONTENTS
1. BBQ ºñºñÅ¥ ±â¾÷¼Ò°³
2. °æÀï»çºÐ¼® (±³ÃÌġŲ)
3. BBQ SWOTºÐ¼®
(1) Strength (°Á¡)
(2) Weakness (¾àÁ¡)
(3) Opportunity (±âȸ)
(4) Threat (À§Çù)
4. BBQ STPºÐ¼®
(1) Segmentation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñǥŸ°Ù¼±Á¤)
(3) Positioning (Æ÷Áö¼Å´×)
5. BBQ ¸¶ÄÉÆà 4PÀü·« ºÐ¼®
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÇÁ·Î¸ð¼ÇÀü·«)
6. BBQÀÇ ¹Ù¶÷Á÷ÇÑ ¹Ì·¡Àü·«¹æÇâ Á¦½Ã
(1) ºê·£µå À̹ÌÁöÀÇ Á¦°í
(2) °í±ÞÈ Àü·«
`Âü°í¹®Çå`
1. BBQ ºñºñÅ¥ ±â¾÷¼Ò°³
Best of the Best Quality
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