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SWOT,STP,4P
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INDEX
1. ¼³È¼ö Áß±¹½ÃÀå ÁøÃâ¹è°æ
2. Áß±¹ÈÀåÇ° ½ÃÀåȯ°æ ºÐ¼®
3. ¼³È¼ö Áß±¹½ÃÀå SWOTºÐ¼®
(1) Strength (°Á¡)
(2) Weakness (¾àÁ¡)
(3) Opportunity (±âȸ)
(4) Threat (À§Çù)
4. ¼³È¼ö Áß±¹½ÃÀå STPºÐ¼®
(1) Segmentation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñǥŸ°Ù¼±Á¤)
(3) Positioning (Ç¥Áö¼Å´×)
5. ¼³È¼ö Áß±¹½ÃÀå ¸¶ÄÉÆà 4PÀü·« ºÐ¼®
(1) Product (Á¦Ç°Àü·«)
(2) Price (°¡°ÝÀü·«)
(3) Place (À¯ÅëÀü·«)
(4) Promotion (ÇÁ·Î¸ð¼ÇÀü·«)
1. ¼³È¼ö Áß±¹½ÃÀå ÁøÃâ¹è°æ
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