Establishing an ECL Culture in China : Organisational Difference or National Difference? 해석

Establishing an ECL Culture in China :
Organisational Difference or National Difference?
중국에서 ECL문화 구축 : 조직적 차이 또는 국가적 차이?
In the 1980s to 1990s, China had emerged as one of the most promising host countries for foreign direct investments in South-east Asia. Multinationals were attracted by the size and diversity of the marketplace, and were eager to build a successful and appropriate organisational infrastructure that helped to capture business opportunities. Electronic Communications Ltd(ECL) was no exception. The company had decided to make China its second home and to seek common prosperity with Chinese people. ECL knew that there were major gains to be made, but there were also risks and challenges. One of these was the management of cultural differences. An essential question facing the management was whether they should adapt ECLs management practices to the Chinese culture, or whether they should instead implement ECLs global management …(생략)