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BBQ
¸¶ÄÉÆà ¹ßÇ¥
Marketing
Management
Presentation
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1. BBQ ºñºñÅ¥ ±â¾÷¼Ò°³
2. BBQ ¼º°ø¿äÀÎ
3. ½ÃÀåȯ°æºÐ¼®
4. BBQ °æÀïÀںм®
5. BBQ SWOTºÐ¼® ¹× Àü·«
(1) SWOTºÐ¼®
(2) SWOTÀü·«
6. BBQ STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
7. BBQ ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
8. BBQ ÇâÈÄÀü·«¹æÇâ Á¦¾ð
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1. BBQ ºñºñÅ¥ ±â¾÷¼Ò°³
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Best of the Best Quality ÀÇ ¾àÀÚ·Î ¸ÀÀִ ġŲÀ̶õ ¶æÀ¸·Î ¸À°ú Ç°Áú¿¡ ´ëÇÑ ÀÇÁö¿Í »ó¡À» ³ªÅ¸³»´Â ·Î°í¸¦ ³»»õ¿ò À¸·Î BBQ´Â 1995³â 11¿ù 1È£Á¡À» ¿¬ Áö 4³â ¸¸¿¡ 1000È£Á¡À» µ¹ÆÄ.
ÀÌÈÄ ±¹³» ´ëÇ¥ ġŲ ºê·£µå·Î ÀÚ¸®¸Å±è.
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2. BBQ ¼º°ø¿äÀÎ
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¿Ü½Ä»ç¾÷¿¡¼ °¡Àå Áß¿äÇÑ ´Ù¸¥ ġŲ¾÷ü¿ÍÀÇ ¸ÀÀÇ Â÷º°È
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(1) ±³ÃÌġŲ
(2) KFC
(3) ÆÄÆÄÀ̽º
(4) Áß¼Ò ¿µ¼¼ ´ßÁý ÁÖÅà ±Ù°Å¸® ¹è´ÞÁß½É
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