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¸¶ÄÉÆà »ç·Ê¹ßÇ¥
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1. SKÅÚ·¹ÄÞ ±â¾÷¼Ò°³
2. SKÅÚ·¹ÄÞ ¼º°øºñ°á
3. SKÅÚ·¹ÄÞ 3CºÐ¼®
(1) Company (ÀÚ»çºÐ¼®)
(2) Competitor (°æÀïÀںм®)
(3) Customer (¼ÒºñÀںм®)
4. SKÅÚ·¹ÄÞ SWOTºÐ¼®
(1) Strength(°Á¡)
(2) Weakness(¾àÁ¡)
(3) Opportunity(±âȸ)
(4) Threat(À§Çù)
5. SKÅÚ·¹ÄÞ STPºÐ¼®
(1) Segmentation (½ÃÀå¼¼ºÐÈ)
(2) Targeting (¸ñÇ¥½ÃÀå)
(3) Positioning (Æ÷Áö¼Å´×)
6. SKÅÚ·¹ÄÞ ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
7. SKÅÚ·¹ÄÞ ¼ºñ½º¸¶ÄÉÆà ¼º°ø»ç·Ê
8. ÇâÈĹæÇâÁ¦½Ã
INDEX
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1. SKÅÚ·¹ÄÞ ±â¾÷¼Ò°³
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º¯È¸¦ µÎ·Á¿ö ÇÏÁö ¾Ê´Â âÁ¶Àû Çõ½Å
SKÅÚ·¹ÄÞÀº 1984³â Çѱ¹ À̵¿ Åë½Å ¼ºñ½º ÁÖ½Ä È¸»ç¸¦ ¼³¸³ÇÏ¿© ±¹³» ÃÖÃÊ 1¼¼´ë ¾Æ³¯·Î±× À̵¿ÀüÈ ½Ã´ë¸¦ °³¸·
°í°´ÀÇ »õ·Î¿î °¡Ä¡ âÁ¶¸¦ ÇâÇÑ ¡¦(»ý·«)
(1) Company (ÀÚ»çºÐ¼®)
(2) Competitor (°æÀïÀںм®)
(3) Customer (¼ÒºñÀںм®)
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