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¸¶ÄÉÆà »ç·Ê¹ßÇ¥
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1. CU ±â¾÷¼Ò°³
(1) ±â¾÷°³¿ä
(2) °æ¿µÃ¶ÇÐ
(3) »ç¾÷¸ñÇ¥
2. CU ±â¾÷ȯ°æºÐ¼®
3. CU SWOTºÐ¼®
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
4. CU STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
5. CU ¸¶ÄÉÆùͽº 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
6. ±×¿Ü ¸¶ÄÉÆÃÈ°µ¿
(1) Â÷º°È ¸¶ÄÉÆÃ
(2) ÀÎÁöµµ±¸Ãà ¸¶ÄÉÆÃ
(3) ¼ºñ½º ¸¶ÄÉÆÃ
7. »õ·Î¿î ¸¶ÄÉÆÃÀü·« Á¦¾ð
INDEX
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1. CU ±â¾÷¼Ò°³
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21¼¼±â Çѱ¹Çü ÆíÀÇÁ¡
»óÇ°°ú ¼ºñ½º¸¦ ³Ñ¾î ÀÌ¿ëÁÖüÀÎ °í°´ÀÌ ÁÖÀΰøÀÌ µÇ´ÂÆí¸®ÇÏ°í Æí¾ÈÇÑ »ýÈ° ¼Ó ½°Åͷμ ÆíÀÇÁ¡ ±× ÀÌ»óÀÇ °¡Ä¡¸¦ Á¦°ø
ÃÖ»óÀÇ »óÇ°°ú
Ç°°ÝÀÖ´Â ¼ºñ½º
Æí¸®ÇÏ°í
ÄèÀûÇÑ
°ø°£
Ä£±ÙÇÑ
°ø°£
Áñ¡¦(»ý·«)
(1) ±â¾÷°³¿ä
(2) °æ¿µÃ¶ÇÐ
(3) »ç¾÷¸ñÇ¥
(4) Threat
1) 10
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