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CONTENTS
1. Ÿ¿À¹Ù¿À ±â¾÷¼Ò°³
(1) Ÿ¿À¹Ù¿À ±â¾÷°³¿ä
(2) Ÿ¿À¹Ù¿À ¼º°ø¹è°æ
(3) Ÿ¿À¹Ù¿ÀÀÇ ½ÃÀå»óȲ
(4) »ç¾÷±¸Á¶
(5) Ÿ¿À¹Ù¿ÀÀÇ ¼º°ø¿äÀÎ
2. Ÿ¿À¹Ù¿À STPºÐ¼®
(1) ½ÃÀå ¼¼ºÐÈ (Segmentation)
(2) ¸ñÇ¥½ÃÀå¼±Á¤ (Targeting)
(3) Æ÷Áö¼Å´× (Positioning)
3. Ÿ¿À¹Ù¿À ¸¶ÄÉÆà 4PÀü·«
(1) product
(2) price
(3) place
(4) Promotion
4. Ÿ¿À¹Ù¿À SWOTºÐ¼®
5. ¼ÒºñÀÚ ¼³¹®ºÐ¼®
6. Ÿ¿À¹Ù¿ÀÀÇ ¹®Á¦Á¡°ú ÇØ°áÀü·«
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1. Ÿ¿À¹Ù¿À ±â¾÷¼Ò°³
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Ÿ¿À¹Ù¿À ±â¾÷¼Ò°³
Jack Ma
2013~ ¾Ë¸®¹Ù¹Ù±×·ì ȸÀå1999~2013 ¾Ë¸®¹Ù¹Ù±×·ì ȸÀå, ÃÖ°í°æ¿µÀÚ(CEO)1999 ¾Ë¸®¹Ù¹Ù±×·ì ¼³¸³
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Ÿ¿À¹Ù¿À ±â¾÷¼Ò°³
¾Æ½Ã¾Æ ÃÖ´ë ¿Â¶óÀÎ ¼îÇθô
C2C (°³Àδ밳ÀÎ)¿Í B2C(±â¾÷´ë°³ÀÎ) ¿î¿µ
ȸ¿ø µî·Ï¼öÀº 5¾ï¸í ³ÑÀ½
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Ÿ¿À¹Ù¿À ±â¾÷¼Ò°³
Ÿ¡¦(»ý·«)
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