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(2) ±â¾÷¸ñÇ¥
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2. Á¦ÁÖÇ×°ø SWOTºÐ¼®
3. Á¦ÁÖÇ×°ø ¼ºñ½ºÀü·« ºÐ¼®
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(2) Á¦ÁÖÇ×°ø ¼ºñ½º ÇÁ·Î¼¼½º ºÐ¼®
4. Àú°¡Ç×°ø ½ÃÀå»óȲºÐ¼®
5. Á¦ÁÖÇ×°ø ¸¶ÄÉÆÃÀü·« ºÐ¼®
(1) Á¦ÁÖÇ×°ø STP ºÐ¼®
1)¡¡Segmentation (½ÃÀå¼¼ºÐÈ)
2) Targeting (¸ñÇ¥½ÃÀå¼±Á¤)
3) Positioning (Æ÷Áö¼Å´×)
(2) Á¦ÁÖÇ×°ø ¸¶ÄÉÆùͽº 4PÀü·«
1) Product (°¡°ÝÀü·«)
2) Price (°¡°ÝÀü·«)
3) Place (À¯ÅëÀü·«)
4) Promotion (ÃËÁøÀü·«)
(3) Á¦ÁÖÇ×°ø °í°´°ü¸®¸¶ÄÉÆà Àü·« (CRMÀü·«)
6. Á¦ÁÖÇ×°ø °æÀï»óȲºÐ¼®
7. Á¦ÁÖÇ×°ø ¹Ì·¡Àü·« Á¦¾È
1. Á¦ÁÖÇ×°ø ±â¾÷¼Ò°³
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