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1. »þ¿À¹Ì ±â¾÷¼Ò°³
(1) ±â¾÷¼±Á¤¹è°æ
(2) ¿¬Çõ
(3) ¼ºÀå°úÁ¤
2. »þ¿À¹Ì ±â¾÷ȯ°æºÐ¼®
(1) Àα¸Åë°èÀû ȯ°æ
(2) °æÁ¦Àû ȯ°æ
(3) ±â¼úÀû ȯ°æ & ¹ýÀûÁ¦µµÀû ȯ°æ
(4) »çȸ¹®ÈÀû ȯ°æ
3. Five Force¸ðµ¨ ºÐ¼®
4. »þ¿À¹Ì SWOTºÐ¼®
5. »þ¿À¹Ì STPºÐ¼®
(1) Segmentation
(2) Targeting
(3) Positioning
6. »þ¿À¹Ì ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
7. °á·Ð
CONTENTS
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±â¾÷¼Ò°³
°Å½Ãȯ°æºÐ¼®
SWOT
STP
4P
°á·Ð
5-Force Model
±â¾÷¼±Á¤¹è°æ
±×·³¿¡µµ ºÒ±¸ÇÏ°í ÈÄ¹ß ÁÖÀÚ ¡®»þ¿À¹Ì¡¯
2014³â 2ºÐ±â Áß±¹ ½º¸¶Æ®Æù ½ÃÀå¿¡¼ Á¡À¯À² 1À§
¼¼°è ½º¸¶Æ®Æù ½ÃÀåÀº ÀÌ¹Ì °úÆ÷È(Dark Red ocean)
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±â¾÷¼Ò°³
°Å½Ãȯ°æºÐ¼®
SWOT
STP
4P
°á¡¦(»ý·«)
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