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The Great Beginning
Blake Mycoskie travelling
Argentina in the summer of 2006
Many children without any shoes
Come up with an idea for
a company with “One For One” strategy
Why shoes
Leading cause of disease: soil transmitted
Potential risk of being cut
Chance of education lost: no change possible
About the shoes
The Spanish traditional “Alpaergata”
Comfortable
Light
Casual
Designed in
Different colors
Different materials
Different style
First introduced by Howard R. Browen
Corporate must put the human values before the economic value
when running their businesses
Why
- A friendly relationships with the government
Positive influence over the company’s image
With other companies as partner
- inspired other companies to implement a One for One model
◀ Ralph Lauren sells co-branded Polo…(생략)