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�젣1�옣 Planning Sales Promotion
�뙋留ㅼ큺吏꾩씠 �듅�젙 �긽�뭹�뿉 �뼹留덈굹 遺��빀�릺�뼱 �씠琉꾩죱�뒓�깘瑜� �궡�렣蹂닿린 �쐞�븳 臾쇱쓬
1. Who are the customers we want to reach
�꽭洹몃㉫�듃
2. What are the reasons for that behavior?
�냼鍮꾩옄�뱾��� 紐⑤몢 �떎瑜� �씠�쑀濡� 臾쇨굔�쓣 �궗湲� �븣臾몄뿉 �냼鍮꾩옄�뱾�씠 �솢 洹몃윴 �뻾�룞�쓣 �븯�뒗吏�瑜� �븣�븘�궡�빞留� �쟻�젅�븳 �뙋珥됯린踰뺤쓣 諛쒓껄�븷 �닔 �엳�떎.
3.What is the goal of the program?
�뙋珥됱쓽 紐⑹쟻��� Consumer trial, to match or preempt competitive activities, �떒湲곗쟻 �뙋留ㅼ쬆吏� �벑�씠 �엳�뒗�뜲 �씠�윭�븳 寃껋쨷 紐⑺몴瑜� �젙�븯�뒗 寃껋씠 怨꾪쉷怨쇱젙�뿉 �븘�슂�븯�떎.
Loyal Users
Loyal user�뒗 �뼱�뒓 �듅�젙 釉뚮옖�뱶瑜� �꽑�샇�븯嫄곕굹 �뜙 �꽑�샇�븯�뒗 寃쏀뼢�쓣 蹂댁씠�뒗 �냼鍮꾩옄�씠�떎.
�빆�긽 �듅�젙 釉뚮옖�뱶瑜� �궗�뒗 寃껋�� �븘�땲怨�, 二쇰줈 援щℓ�븯�뒗 寃껋쓣 �쑜�븳�떎.
Reinforcing Existing Behavior
���媛쒕뒗 �뼱�뼡 �듅�젙�븳 �씠�쑀 �븣臾몄뿉 �븳 釉뚮옖�뱶瑜� �꽑�샇�븯寃� �맂�떎. �옄移ロ븯硫� 寃쎌웳�궗�쓽 �뙋珥됱씠�굹 媛�寃�, 媛�移섏쓽 蹂��솕濡� �냼鍮꾩옄瑜� �엪�쓣 �닔 �엳�쑝誘�濡� 怨좉컼�쓣 �옟�븘�넃�뒗 �뙋珥됱씠 �븘�슂�븯�떎.
Increased Usage
�냼鍮꾩옄�뱾�씠 �씪諛섏쟻�쑝濡� �벐吏� �븡�뜕 �븣�뿉 �궗�슜�븯嫄곕굹, �냼鍮꾧�� 留롮쓣 寃껋쓣 �삁�긽�븯�뿬 �뿬遺꾩쓣 �궗�몢�뒗 寃껋쓣 �쑀�룄�빐�빞 �븳�떎.(�씪諛섏쟻�쑝濡� 留롮씠 �궗�몢�뼱�룄 紐⑤몢 �냼鍮꾧�� 媛��뒫�븳 �젣�뭹)
援щℓ �떆湲곕�� 蹂��솕�떆耳� �궗�옱湲� �벑�쓣 �씪�쑝�궎�뒗 �뙋珥됰룄 �븘�슂�븯�떎.( �옱怨좎쿂由�, �깮�궛�븬諛�, 寃쎌웳�쟻 �긽�솴, �떒湲곗쟻�씤 �옱臾� 紐⑺몴 �븣臾몄뿉)
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