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3.CRM�쓽 �슚怨�
CRM�쓽 �슚怨쇰뒗 lifetime value媛� �넂��� �궛�뾽�뿉�꽌 CRM�쓽 �슚怨쇨�� 醫��뜑 而ㅼ쭏 寃껋씠�떎. �떎瑜� 痢〓㈃�뿉�꽌 蹂대㈃ lifetime value媛� �엳�떎怨� �븯�뜑�씪�룄 �떎�젣濡� �젙蹂대�� �솗蹂댄븯怨� �솢�슜�빐�꽌 醫��뜑 �슚怨쇱쟻�씤 留덉���똿 �봽濡쒓렇�옩�쓣 留뚮뱾�뼱�꽌 �젒洹쇳븷 �닔 �엳�뼱�빞 �븳�떎. 怨좉컼�젒珥됱쓽 �룺怨� 源딆씠, 鍮덈룄 �벑怨� 愿��젴�씠 �엳�쓣 寃껋씤�뜲 利앷텒�쉶�궗蹂대떎�뒗 �쑀�넻�뾽泥댁뿉�꽌 �뼸�쓣 �닔 �엳�뒗 怨좉컼 �젙蹂댁쓽 �뼇�씠 �썾�뵮 留롮쓣 寃껋씠怨� CRM�쓽 �슚怨쇨�� �뜑 �겢 寃껋씠�떎. 湲곕낯�쟻�쑝濡� CRM 愿��젏�쓽 寃쎌쁺�솢�룞�씠 �슚怨쇨�� �엳�떎�뒗 寃껋쓣 留먰븷 �닔 �엳�떎. �떆�뒪�뀥 �뙣�궎吏�瑜� 援ъ엯�븯怨� Database瑜� 援ъ텞�븯�뒗�뜲 �닾�옄瑜� �빐�꽌 CRM�쓣�븯湲� �쐞�빐�꽌�뒗 �옄�떊�씠 �냽�븳 �궛�뾽�씠 �뼹留덈굹 lifetime value媛� �겙 �궛�뾽�씤吏�瑜� �븣�븘�빞 �븯怨� �젙蹂대�� �뼹留덈굹 留롮씠 �쉷�뱷�븷 �닔 �엳�뒗吏�, 嫄곕옒�뿉�꽌 �젙蹂댄쉷�뱷�쓽 湲고쉶��� �젒珥됱씠 �뼱�뒓 �젙�룄�씪吏� �벑�쓣 怨좊젮�빐�빞 �븷 寃껋씠�떎. �젙蹂댄쉷�뱷�쓽 湲고쉶媛� �쟻�떎硫� �븘臾대━ lifetime value媛� �넂�떎怨� �븯�뜑�씪�룄 洹� �떆�뒪�뀥�쓣 援ъ텞�븯�뒗�뜲 �뱶�뒗 �닾�옄���鍮� �슚�슜�씠 �쟻�뼱吏� 寃껋씠�떎.
4.�씤�꽣�꽬 湲곗뾽�쓽 CRM
�씤�꽣�꽬 湲곗뾽��� 二쇰줈 �겢由��쓣 �븯寃� �릺�뒗 寃껋뿉 ����븳 遺꾩꽍, 異붿쿇 �뿏吏꾩쓣 �떖怨� e-mail 愿�由ъ떆�뒪�뀥�쓣 �룄�엯�빐�꽌 CRM�쓣 �븯怨좎옄 �븯�뒗�뜲 洹몃윭�븳 �닾�옄�뿉 洹몃젃寃� �겙鍮꾩슜�씠 �뱾吏��뒗 �븡�쓣 寃껋씠�떎. 寃곌뎅 �솗蹂댄븯怨� �엳�뒗 怨좉컼�쓽 �닔��� 愿��젴�씠 �엳�쓣 寃껋씤�뜲 �뼹留덈굹 留롮�� 怨좉컼�쓣 �솗蹂댄븯怨� �엳�뒗吏���� 洹� 怨좉컼�뱾濡쒕���꽣 �뼸�쓣 �닔 �엳�뒗 寃껋씠 �뼱�뒓 �젙�룄�씤吏��뿉 CRM�쓽 �꽦怨듭뿬遺�媛� �떖�젮�엳�떎.
5.CRM�쓽 Focus
怨쇨굅�뿉 鍮꾪빐�꽌 怨좉컼�쓣 �쑀吏��븯�뒗 寃껋뿉 珥덉젏�쓣 �몢怨� Customer Value�뿉 珥덉젏�쓣 �몢怨좎엳�떎. CRM�씠�씪�뒗 寃껋씠 lifetime�쓣 �넻�븳 value�쓽 �쉷�뱷�쓣 紐⑺몴濡� �븯湲� �븣臾몄뿉 Timescale�씠 湲몄뼱吏�寃� �맂�떎. CRM��� 怨좉컼 �꽌鍮꾩뒪�뿉 ����빐 �뜑�슧 媛뺤“�븯寃� �릺硫� 怨좉컼 愿�怨꾩뿉 �쁺�뼢�쓣 誘몄튌留뚰븳 ���遺�遺꾩쓽 寃껋쓣 怨좊젮�븯寃� �맂�떎.
6.CRM�쓽 紐⑺몴
CRM��� <洹몃┝2>��� 媛숈씠 怨좉컼���(�깮�왂)
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 �솢�슜�뿉 ����빐�꽌_hwp_02_.gif "CRM(Customer Relationship Management) �솢�슜�뿉 ����빐�꽌 (2 페이지)")
 �솢�슜�뿉 ����빐�꽌_hwp_03_.gif "CRM(Customer Relationship Management) �솢�슜�뿉 ����빐�꽌 (3 페이지)")
 �솢�슜�뿉 ����빐�꽌_hwp_04_.gif "CRM(Customer Relationship Management) �솢�슜�뿉 ����빐�꽌 (4 페이지)")
 �솢�슜�뿉 ����빐�꽌_hwp_05_.gif "CRM(Customer Relationship Management) �솢�슜�뿉 ����빐�꽌 (5 페이지)")
 �솢�슜�뿉 ����빐�꽌_hwp_01.gif "CRM(Customer Relationship Management) �솢�슜�뿉 ����빐�꽌 (1 페이지)")
 �솢�슜�뿉 ����빐�꽌_hwp_02.gif "CRM(Customer Relationship Management) �솢�슜�뿉 ����빐�꽌 (2 페이지)")
 �솢�슜�뿉 ����빐�꽌_hwp_03.gif "CRM(Customer Relationship Management) �솢�슜�뿉 ����빐�꽌 (3 페이지)")
 �솢�슜�뿉 ����빐�꽌_hwp_04.gif "CRM(Customer Relationship Management) �솢�슜�뿉 ����빐�꽌 (4 페이지)")
 �솢�슜�뿉 ����빐�꽌_hwp_05.gif "CRM(Customer Relationship Management) �솢�슜�뿉 ����빐�꽌 (5 페이지)")
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