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• ±è¿µ¼®, ¡¶»çȸÁ¶»ç¹æ¹ý·Ð¡· (¼¿ï : ³ª³², 1999) • Â÷¹è±Ù, ¡¶»çȸ°úÇבּ¸¹æ¹ý¡·(¼¿ï : ¼¼¿µ»ç, 1994) • ÃÖ¼º¿À ÆíÀú, ¡¶Á¶»ç¹æ¹ý·Ð¡·(¼¿ï : Áø¸í¹®È»ç, 1975) • ±èº´Áø, ¡¶Çö´ë»çȸÁ¶»ç¹æ¹ý·Ð¡·(¼¿ï : »ï¿µ»ç, 1984) • ±èº´Áø,¡¶µÎ»ê¼¼°è´ë¹é°ú»çÀü¡·(¼¿ï : µÎ»êµ¿¾Æ,1996) • ±èº´Áø,¡¶Çѱ¹´ë¹é°ú»çÀü¡·(¼¿ï : µ¿¼¹®È,1995) • R.D.Wimmer & J.R.Dominick, Mass media research : an introduction 4th ed. (CA: Wadsworth, 1994) • L.H.Kidder, Research Methods in Social Relations 4th ed. (Holt, Renehart and Winston, 1980) • M.J.Smith, Contemporary Communication Research Methods (CA: Wadsworth, 1988) • G.H.Stempel¥²&B.Westley,Research Methods in Mass Communication 2nd ed.(NJ. : Prentice-Hall Inc., 1989) • E. Babbie, The Practice of Social Research(Belmont, California: Wadsworth Publishing Company, 1983) • H.W.Smith,StrategiesofSocialResearch:The Methodological Imagination, 2nd ed. (NJ : Prentice-Hall Inc., 1981) • D.C.Miller, Handbook Of Research Design and Social Measurement, 5th ed (California:SAGE Publications, Inc., 1991)
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