ꋫ°á·ÐÀûÀ¸·Î
▹repeat rate´Â ¡°product quality`¿Í ¡±´Ù¾çÇÑ market characteristics`¿Í °ü·ÃÇÑ´Ù
▹Àº ¡°product quality`¿Í ¡±market growth`¿Í °ü·Ã
▹´Â ¡°product class characteristics`¿Í ¡±market competitive`¿Í °ü·Ã
▹´Â ¡°market size`, `competitive`, `acute nature of disease`, `dosage`¿Í °ü·Ã
¥´. Illustration of model-based Analysis
1. Model-based Analysis of market sales
ꋫº» ¸ðµ¨Àº 4 segmentµéÀÇ º¯ÈÇÏ´Â size¸¦ ¿¹ÃøÄÉ ÇÑ´Ù
ꋫlong-run market share ¸¦ ÃøÁ¤ÇÒ ¼ö ÀÖ´Ù.
▹ÀÌ·¯ÇÑ Á¤º¸´Â °æ¿µÀڵ鿡°Ô À¯¿ëÇÑ Á¤º¸¸¦ Á¦°øÇÑ´Ù. Á¦Ç° Ãʱâ´Ü°è¿¡ ºñ½ÁÇÑ ¸¶ÄÉÆà ³ë·ÂÀ» ¹Þ´Â ´Ù¸¥ Á¦Ç°°ú ºñ±³ÇÒ ¼ö ÀÖ°í, ¿Ã¹Ù¸¥ ¸¶ÄÉÆà ¾×¼ÇÀ» ÃëÇÏ °Ô²ûÇÏ´Â SignalÀÌ µÉ ¼ö ÀÖ´Ù
ꋫSales¸¦ ¸¶ÄÉÆà Ȱµ¿¿¡ ÀÇÇÑ °Í, ±¸ÀüÈ¿°ú¿¡ ÀÇÇÑ °Í, ´Ù¸¥ Factorµé¿¡ ÀÇÇÑ °Í, Repeat sales¿¡ ÀÇÇÑ °ÍÀ¸·Î ³ª´©¾î º¼ ¼ö ÀÖ´Ù
ꋫ(p243) Table7
(p244) Figure 2
2. Prelaunch Forecasting of New Product Sales
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