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contents
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1. . TOMBOY existing1 ) Brand Story History
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1. TOMBOY existing1 ) Brand Story Logo
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1. . TOMBOY existing1 ) Brand Story Moto
Casual code, personality, freedom and youth,
challenging and creativity , eco friendly, neighbor
Freedom, challenging change
Love nature and environment and chases healthy life style
Modern fashion design inspired by pure nature
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1. . TOMBOY existing2 ) Concept
Unconventional free sensitivity and chic attitude
Balance between BASIC and Trend
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1. . TOMBOY existing2 ) Image
Boysh and trendy american casual style
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1. . TOMBOY existing3 ) Segmentation & Targeting
20-22
23-27
28-33
34-36
More than 37
More than 50
low
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2-2. use of pattern
2-3. use of pattern
4. Detail point
5. Fancy color vivid tone
6. Unique texture
7. picturesque character
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product
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2-2. use of pattern
Simple silhouette with print point
1. . TOMBOY existing4 ) 4P product
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2-3. use of pattern
Gorgeous pattern
1. . TOMBOY existing4 ) 4P product
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3. slit
simple and sexy point with slit
1. . TOMBOY existing4 ) 4P product
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4. Detail point
Design with zipper, button, pocket point
1. . TOMBOY existing4 ) 4P product
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5. Fancy color vivid tone
1. TOMBOY existing4) 4P product
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6. Unique texture
Luster sheen gloss material feel
1. . TOMBOY existing4 ) 4P product
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7. picturesque character
orientalism, such as decorated with paintings
1. . TOMBOY existing4 ) 4P product
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50
40
30
20
Brand / Price(x10000won)
Age
5 10 15 20 25 30 35
1. . TOMBOY existing4 ) 4P price
jacket 7~30
shirt 3~7
Dress 5~19
Pants, skirt 5~11
TOMBOY
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store 13 / in department store 17 / store in
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TOMBOY Marketing Analysis.pptx
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