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Brand management
Pepsi - Cola
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01 Introduction
02 Pepsi brand Analysis
03 Failure case
04 Competitor Analysis
05 Problems Analysis
06 Suggestion
Contents
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01 Introduction
History of Pepsi
Pepsi was first introduced as `Brad`s Drink in New Bern, North Carolina, U.S.A, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold.
Pepsi is a carbonated soft drink that is produced and manufactured by Pepci CO.
it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961.
Pepsi Co acquires Tropicana Products from Seagram Company Ltd in 1998.
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01 Introduction
History of Pepsi��셲 logo
The Pepsi logo, just like the world��셲 favorite beverage, has evolved over a long period of time and has become an all time recognizable logo across the planet.
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More Happy`/`Taste the once that`s forever young` (Michael Alexander)
2008: `Pepsi Stuff`
2008: `Pepsi is #1` 龜v commercial
2xxxpresent `Summer Time is Pepsi Time`
2xxxpresent `Born in the Carolinas`
2012: `Where there`s Pepsi, there`s music` used for the 2012 Super Bowl commercial featuring
2012: `Change The Game`
2012: `The Best Drink Created Worldwide`
2013: `Live for Now` used for the 2013 Super Bowl Halftime show commercial featuring.
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02 Pepsi Brand Analysis
[ Brand Hierarchy- Pepsi ]
Coke
carbonated
Not carbonated
Company brand
Family brand
Individual brand
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Brand mental map - Pepsi
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02 Pepsi Brand Analysis
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02 Pepsi Brand Analysis
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02 Pepsi Brand Analysis
[ Brand Equity - Pepsi ]
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02 Pepsi Brand Analysis
[ Brand Resonance - Pepsi ]
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03 Failure Case
There were too many failed coke!
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03 Failure Case
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