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New Consumers Characteristics
Seth Godin 『The Tribes We Lead』
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Contents
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Seth Godin “The Tribes We Lead”
▶Three kinds of cycle
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The factory has changed mass production in the whole world.
Limitations : Ever-cheaper labor
Ever-faster machines
Seth Godin “The Tribes We Lead”
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They sell products through TV and advertisement.
EX) tobacco advertising
Seth Godin “The Tribes We Lead”
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Nowdays, how to make a change is in leadership!!!
The Idea of Tribes
Seth Godin “The Tribes We Lead”
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Seth Godin “The Tribes We Lead”
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Seth Godin “The Tribes We Lead”
The San Francisco SPCA
“San Francisco became the first no-kill city.”
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Seth Godin “The Tribes We Lead”
“people who buy tom shoes talk other people …(생략)
1. A Primary performer should remember the importance of
2. Not only the primary performer but also the first few
3. If you really care about starting a movement, have the courage
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hat is made when free time and
free skill meet advanced technology.
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past
Clay shirky
“ How cognitive surplus will change the world”
The development of technology and industry influenced the changes of society.
we spend most leisure time to watch television.
present
SNS and media development.
Individual`s leisure time are an opportunity to change society
by changing into the public time .
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1. This small cognitive surplus behavior from fun and interest
affect on our society by giving synergy effect to people.
2. There are trillions hours in front us . it can be used for civil
value and with this we can make better co-operative society.
Clay shirky
“ How cognitive surplus will change the world”
Lesson
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Clay shirky
“ How cognitive surplus will change the world”
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Clay shirky
“ How cognitive surplus will change the world”
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New Consumer Trend
Smart Sharer
New Prosumer
Socialsumer
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