_SLIDE_1_
Neuromarketing
For survival, not a choice
_SLIDE_2_
Neuromarketing
1. Intro
2. Macro analysis
3. Micro analysis
4. Advantage of Neuromarketing
5. Case
6. Future of Neuromarketing
_SLIDE_3_
What is the Neuromarketing
Social relationship
- SNS marketing
Brand relationship
- Contents marketing
- You-tube
- smart phone appl
Emotional relationship
- Neuromarketing
SERI report 2012/03
Marketing
Trend
_SLIDE_4_
What is the Neuromarketing
Expressed
5%
Difficult to express
15%
Unconscious
80%
Traditional marketing research
Neuromarketing measure
How Customers Think Gerald Zaltman
_SLIDE_5_
What is the Neuromarketing
Neuromarketing is a new field of marketing that studies consumers` sensorimotor, cognitive, and ¡¦(»ý·«)
|
are unwilling to accept higher prices without clear advantage
Price Comparison and Review Sites
Consumers are willing to sacrifice time and resources to find the product/service with the best price value!
Value consume
_SLIDE_11_
Increase in Internet and SNS traffic(usage)
mass media (TV AD, Newspapers etc.)
Active Search through internet AD (still one-way by companies)
Blog (consumers hold the information, spread through research)
SNS (WOM effect online)
_SLIDE_12_
Change 2: Active Consumers
_SLIDE_13_
Neuromarketing
1. Intro
2. Macro analysis
3. Micro analysis
4. Advantage of Neuromarketing
5. Case
6. Future of Neuromarketing
_SLIDE_14_
Power Changeover
From dogs to cats
¡°Choice¡± was not an option
Purchase mass-produced products
Customers did not have ¡°power¡±
Involve in production & marketing
Compare via information search
Focus on what is best for themselves
The Past: Dogs
The Present: Cats
Power Changeover
In the past, consumers had to simply