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Mixed Method
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Quantitative VS Qualitative
Qualitative Research
Advantages
Qualitative Research
Disadvantages
Answers exploratory
¡®why¡¯ questions
- Enables flexible discourse
Provides face to
face / non-verbal indicators
- Relatively small numbers
Quantitative Research
Advantages
Quantitative Research
Disadvantages
Answers questions such as
¡®how much¡¯ or ¡®how many¡¯
Provides more decision
making substance / confirmation
Statistically robust
Generally more expensive
and time consuming
Fixed questionnaire structure
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What is the Mixed method
A procedure for collecting, analyzing,
and ¡°mixing¡± both quantitative and
qualitative research and methods in a single
study to understand a research problem.
Philosophical Approaches
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|
l exploratory design
QUAL
QUAN
QUAL
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QUAL
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Types of Mixed Methods
Stimulatory triangulation design
QUAL ¡æ QUAN
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QUAN ¡æ QUAL
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QUAN
QUAL
+
QUAN
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QUAL
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QUAN
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QUAL
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Sequential transforming design
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Types of Mixed Methods
Stimulatory transforming design
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QUAL
QUAN
QUAN
QUAL
Stimulatory Embedded design
QUAN + QUAL
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QUAN
QUAL
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Strengths and Weaknesses
of Mixed Research
Strengths
Words, pictures, and narrative can be used to add meaning to numbers.
Can provide stronger evidence for a conclusion through convergence and corroboration of findings (this is the principle of triangulation).
Can add insights and understanding that might be missed when only a single method is used.
Can be used to increase the generalizability of the results.
Qu