_SLIDE_1_
Innovating for Shared Value
_SLIDE_2_
Nestle¡¯s CSV
_SLIDE_3_
What is a ¡®CSV¡¯
CSR
CSV
Values : doing good
Discretionary or in response to external pressure
Value : economic and societal benefits relative to cost.
Joint company and community value creation.
VS
_SLIDE_4_
Innovating for Shared Value
_SLIDE_5_
Contents 1. Embedding a Social Purpose2. Defining the Social Need3. Measuring Shared Value4. Creating the Optimal Innovation Structure.5. Co-Creating with External Stakeholders.
_SLIDE_6_
1. Embedding a Social Purpose
_SLIDE_7_
¡° How to Solve major social problem in profitable way¡±
1. Embedding a Social Purpose
_SLIDE_8_
1. Embedding a Social Purpose
_SLIDE_9_
How to making a regular activity
1. Embedding a Social Purpose
_SLIDE_10_
2. Defining the Social Needs.
_S¡¦(»ý·«)
in 3 years
|
e2-2. Cocoa Communities Problem
2. Defining the Social Needs
_SLIDE_19_
Building School
Case2-3. Cocoa Communities Solutions - Fail
2. Defining the Social Needs
_SLIDE_20_
Solution 1
¡°Innovation of cocoa clones¡±
Cocoa Doctor
Scientists
Farmer
Farmer
Farmer
Agronomists
Case2-3. Cocoa Communities New Solutions
2. Defining the Social Needs
Research Superior cocoa clones in West Africa
Solution 2
¡°Cocoa Doctor¡±
Fertilizer
Training
Service
_SLIDE_21_
3. Measuring Shared Value
_SLIDE_22_
Estimate the business and social value
2. Establish intermediate measures and track progress
3. Assess the shared value produced
3. Measuring Shared Value
_SLIDE_23_
Working with NGOs to train young people
Estimate the Business and Social value
increasing sales from strong channels
and brand awareness in the community
investments needed to achieve change
in youth skills and employability
3. Measuring Shared Value
_SLIDE_24_
Estimate intermediate measu