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HT TP
Head-To-Toe Project
Spread beauties on earth
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Head to Toe Project
Works from promising rookies and students
Whole styling with unique designs and customized services
New & sensational multi beauty complex
FASHION
PRODUCTS
PERSONAL
SERVICE
COSMETICS
HAIR & NAIL
SALON
CAFE & FUN PLACES
We finally aim to create all perfect styles for everyone
1. To raise brand awareness of 10s-20s to 70 % within 3 years
2. To extend the share of the market to 5 % within 5 years
3. To establish 10 shops in all parts of the country
and reach 30 billion sales within 5 years
2012-06-14
2
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02
The Market
Market
Target customer
Competition
Marketing strategy
01
The Company
Introduction
Service & products
The Organization
03
04
05
Financing
The Location
I N D E X
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PRODUCTS & SERVICES
PRODUCTS
★ Professional items
from top undergraduates & promising designers
Contract with selected fashion schools
B…(생략)
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makeup chance
PRODUCTS & SERVICES
2012-06-14
6
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Free non-alcohol drinks
PC, X-box, Will, Billiard furnished
Newspapers
Social exchange seat
Place to relax for man
Cafe
Relaxation
New energy for shopping
Pleasurable experience
Exchange information of products
PRODUCTS & SERVICES
2012-06-14
7
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MARKET
FASHION INDUSTRY
2xxx
Growth rate
2xxx
Growth
rate
2012 expectation
Women’s
6.41
3%
6.6
3%
6.8
Men’s
3.68
1.8%
3.74
1.6%
3.8
Fashion accessories
4
12.5%
4.5
4.4%
4.7
Casual
4.1
4.9%
4.3
4.7%
4.5
total market
18.19
5.55%
19.14
3.425%
19.8
` Fashion market related to our business ` ( unit : won trillion)
As the tendency of global fashion consumption surpassed ,
Global company’s power has expanded lately
→ ZARA(67.3%), H&M(84.3%) growth rate more than 50% in 2-x
2012-06-14
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TARGET CUSTOMER
10’s 1.2 million
20’s 1.5 million
TARGET DESCRIPTION
Targets : 10s, 20s
A
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