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Ⅰ
Ⅱ
Ⅲ
Introduction
Successful strategy
Constant challenge toward the products of innovation
Dual-Pricing Strategy (Razor-Blade Strategy)
Our suggestion for
continuous growth of Gillette
Applying ‘Smart Technology’
Alternative to Environmental issues
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Ⅰ. introduction
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01
Introduction
HISTORY
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01
Introduction
HISTORY
King C. Gillette come up with the idea
for an entirely new kind of razor,
with a disposable blade.
1895
1905
First overseas office opened in London.
1903
Gillette established Gillette Safety Razor Company and began to produce its razor.
During WWI,
Razors and blades was supplied to U.S. troops
1942
The Cavalcade of Sports program is formed to oversee the company`s various advertising and promotional activities in athletics.
1967
Braun AG is acquired.
1990
The Sensor was launched.
2001
Venus was launched for women.
2005
The Gillette Com…(생략)
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l over shelf space
- Using P&G’s various distribution channels in the fast-growing market such as China, India and Brazil, Gillette provides much more consumers with its products without any additional costs.
Reason
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To boost sales in the business of men’s personal care products.
Men`s grooming market has expanded significantly and the growth will continue by 2015 when the market is expected to exceed $33.2 billion.
Introduction
EXPANSION STRATEGY: M&A by P&G
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01
Introduction
SALES & MARKET PRESENCE
Each day, more than 600 million men and 40 million women around the world are using Gillette’s innovative razors and shaving products.
It’s the biggest male and female shaving brand in the world.
source: Gillette & Gillette Venus official homepage
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Ⅱ. Successful strategy
Constant challenge toward the products of innovation
Dual-Pricing Strategy (Razor-Blade Strategy)
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02
Strategy 1
Dual-Pricing Strategy (Razor-Blade Strategy)
W
Gillette successful strategy.pptx
[Size :
5 Mbyte
]
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