Fanian Summary of problems,Surveys,Solutions,Conclusion

shape of container first merchandised in 2002, it completed design of new feeling which could see before, through collaborating with Yellena James who is illustrator
It was successful, 50,000 of shampoos sold out in 2 months.
Collaboration

Success of Perfume shampoo means that cumsumers consider shampoo’s scent .
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SOLUTIONS
Collaboration
First, have an alliance with perfume web site. It is also good to survey about perfume preference in Kerasys website but it is exact way to survey preference in existing web site.
Second, collaborate with bestseller perfume company.
Last, make the shampoo with perfume.

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SOLUTIONS
Collaboration
It is not to add the product line!
It increase Exsisting product’s scent through adding the perfume.
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CONCLUSION

04
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CONCLUSION
High price
Low price

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Q&A
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Thank you
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설문결과에서 볼 수 있듯이 고객들은 용기 디자인에 크게 신경을 쓰지 않는다는 것을 알았다. 그래서 용기 디자인을 바꾸는 것으로써 고객들을 더욱 끌어 들일

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