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�뀪 OvervIew
�뀫 WHO WHAT HOW
�뀬 5 forces model
�뀭 Strategy
Contents
�뀮 Discussion
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Overview
Ceo(john donahoe)
��쏧 sold an old cell phone on eBay, using eBay Giving Works.���
Ebay inc.
Online Auctions
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Overview
Mission
Pioneers communities built on commerce
Sustained by trust
Inspired by opportunity
Vision
As the world`s leading ecommerce company,
eBay Inc.`s global portfolio of businesses enables
hundreds of millions of people to buy, sell and pay online.
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Who What How
WHO
-Anyone who uses Internet to buy and sell products
WHAT
- Provide service system which helps people to sell
and buy products by themselves
- Provide transaction place which operates
automatically
Who
Anyone who uses Internet to buy and sell products
_SLIDE_6_
Who What How
WHO
-Anyone who uses Internet to buy and sell products
WHAT
- Provide service system which helps people to sell
and buy prod���(�깮�왂)
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Oriented in P2P market.
E-commerce became popular.
Chances for M-commerce.
Small competitor��셲 dismiss.
simple and easy to imitate.
Fraud trading ( Trust Issues ).
System Security & reliability.
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Strategy
Leading of the online auction market
Large number of buyers, sellers and listed items
What is our ebay��셲 strategy
Trust and safety program ( Feedback )
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Strategy
International Website ( Local language, Local currency )
=` differentiation strategy
Cost-effective and convenient trading
Strong sense of community
International Website ( Local language, Local currency )
Differentiation strategy
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Strategy
ebay Performance
Argument aggressive expansion strategy
Expansion in 2001
Expansion in 2002
Expansion in 1999
Started in 1995
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Discussion
1. The key to the success of the strategy of ebay, What do you think
2. Let��셲 talk about the reason for ebay was successful in Europe,
South America, but was
_pptx_01_.gif "Ebay�쓽 5 forces model,Strategy,Discussion(�쁺臾�) (1 페이지)")
_pptx_02_.gif "Ebay�쓽 5 forces model,Strategy,Discussion(�쁺臾�) (2 페이지)")
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_pptx_04_.gif "Ebay�쓽 5 forces model,Strategy,Discussion(�쁺臾�) (4 페이지)")
_pptx_05_.gif "Ebay�쓽 5 forces model,Strategy,Discussion(�쁺臾�) (5 페이지)")
_pptx_06_.gif "Ebay�쓽 5 forces model,Strategy,Discussion(�쁺臾�) (6 페이지)")
_pptx_07_.gif "Ebay�쓽 5 forces model,Strategy,Discussion(�쁺臾�) (7 페이지)")
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_pptx_09_.gif "Ebay�쓽 5 forces model,Strategy,Discussion(�쁺臾�) (9 페이지)")
_pptx_10_.gif "Ebay�쓽 5 forces model,Strategy,Discussion(�쁺臾�) (10 페이지)")
_pptx_11_.gif "Ebay�쓽 5 forces model,Strategy,Discussion(�쁺臾�) (11 페이지)")
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_pptx_13_.gif "Ebay�쓽 5 forces model,Strategy,Discussion(�쁺臾�) (13 페이지)")
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