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Dell strategy
Dell and PC Industry
Dell’s turnaround Strategy
“Last two years, we’ve been thinking that how do we bring back customer`s interest into dell
We lost customer focus We`ve been building a new consumer business
Dell’s turnaround Strategy
About Dell
What happened
What can we do
What will we do
Dell, Inc.
Founded: 1984 in Austin, Texas, U.S. by Michael Dell. Employees: 100,300
Products: Hardware-Desktops, netbooks, notebooks, peripherals, servers, printers, scanners, smartphones, storages, televisions. Software- IT consulting, Enterprise Solution
Four Global Business Segments:
Large Enterprise
Public
Small and Medium Business (`SMB`)
Consumer
Mission Statement:
“To provide customers with superb vale, high quality, relevant technology, customized systems, superior service and support and products and services that are easy to purchase an…(생략)
1. About Dell
12.9
13.0
4.0
5.1
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ronment
Competitive
Intensity
Source: Complete if required
2. What happened
5 Forces
Threat of Supplier
Threat of New Entrants
Threat of Buyer
Threat of Substitute
High degree of commoditization and standardization(↑)
Fast clock-speed industry(↓)
Large number of suppliers(↓)
Small number of OS/CPU suppliers(↑)
Differentiation of inputs(↑)
High switching cost(↑)
Numerous number of buyers(↓)
Standardized Product(↑)
Backward integration is unlikely(↓)
The construction of new ecology : Apple and other smart devices(↑)
High
High
High
Low
2. What happened
5 Forces
Threat of Rivalry
5 Forces Conclusion
Numerous or equally balanced competitors
Slow growth industry
High fixed cost
Lack of differentiation
Low switching costs
Threat of new entrances : moderate
Threat of suppliers : High
Threat of buyers : Low
Threat of substitutes : High
Threat of rivalry : Extremely High
Unattractive Industry
Extremely High
Unattractive
2. What happened
Conclusi
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