_SLIDE_1_
Cost structure analysis
_SLIDE_2_
Introduction
Malaysia airlines& Air Asia
Cost structure comparison
Analysis
Cost structure
Financial characteristics
Conclusion
Contents
1
2
3
4
5
_SLIDE_3_
Introduction
_SLIDE_4_
Liberalization open routes
ASEAN strengthens ties
Regional markets will continue to grow rapidly for business and leisure travel.
¥°¥±¥²¥³¥´
Relaxation of market regulations has removed many barriers.
_SLIDE_5_
LCCs ; 50% share in the intra-Southeast Asia international market.
FSCs ; Generally favorable economic conditions in Southeast Asia.
¡æ also been growth of flag carriers in 2013
All countries in the region have seen double-digit seat capacity growth except Brunei.
Country
Population
(in millions)
Seats per week Apr-2012
Seats per week Oct-2013
Seat Change
Singapore
5.5
1,267,858
1,407,505
11%
Thailand
64.7
1,119,984
1,353,086
21%
Malaysia
30
830,825
1,035,999
25%
In¡¦(»ý·«)
|
theast Asia LCC penetration rates by country: Oct-2013
¥°¥±¥²¥³¥´¥µ¥¶
Growth of LCC
_SLIDE_7_
Rank
Group
Weekly seats
Capacity share (as %
of total LCC seats)
1
Lion Air
1,116,000
37%
2
Air Asia
964,000
32%
3
Cebu Pacific
305,000
10%
4
Tiger air
163,000
6%
5
Thai Airways(Nok)
140,000
5%
LCC capacity within Southeast Asia by group: Oct-2013
Rank
Carrier
Weekly seats
Number 3of aircraft
1
Singapore Airlines
592,000
128
2
Malaysia Airlines
568,000
127
3
Thai Airways International
553,000
97
4
Garuda Indonesia
512,000
102
5
Vietnam Airlines
366,000
83
Southeast Asian flag carriers ranked by seat capacity,
fleet size and home market share: Oct-2013
¥°¥±¥²¥³¥´
_SLIDE_8_
Malaysia airlines &
Air Asia
_SLIDE_9_
¥°¥±¥²¥³¥´
offers 12 golden lounges around the world to premium customers
included by the One world alliance one of the global airline alliances
Kuala Lumpur
60
Main Hub
Destination
¡®Enrich¡¯ a fre