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Consume for ME
Single consumption
Consumer Behavior
Contents
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Consume for ME
Single consumption
Consumer Behavior
Contents
Definition, Value
- Theory
Trend case Analysis
- Mapping
3. Ad Analysis
- semiotics
Analysis
Single-sumer
- Psycho
Drawing
Insight
- Collage
Final Team Project
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Single
consumption
is one of the fastest growing Keyword.
Single + Consumer = Single-sumer
1
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Definition
Value
Trend case Analysis
- Mapping
3. Ad Analysis
- semiotics
Analysis
Singlesumer
- Psycho
Drawing
Insight
- Collage
What is the Single-sumer
‘SINGLE-SUMER’ on the trait theory
Person to reflect on the propensity, values and psychological to consume
Person that traits relevant to innovativeness, materialism, self-consciousness, need for cognition and frugality
SINGLE-SUMER has distinctive consume p…(생략)
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Mapping
We divided 5 parts with respect to consumption pattern and life style.
As a result, we can identify that Single Consumption has 5S Trend.
Single Consumption’s 5S Trend
Safety
Small
Single
Self
Simple
Small : Singlesumers want smaller product.
Simple : Singlesumers want to use multi-products and services simply.
Safety : Singlesumers want a safe environment, especially for women.
Single : There are two different types of Singlesumers’s tendency. Some consumers enjoy time or life by themselves, the others live alone unavoidably so that they feel lonely, especially for the elderly.
Self : Singlesumers spend time and money for self-care or self-improvement. including language learning, education, styling, health.
5S Trend Keyword
Definition
Value
Trend case Analysis
- Mapping
3. Ad Analysis
- semiotics
Analysis
Singlesumer
- Psycho
Drawing
Insight
- Collage
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Trend Case - Mapping
Cons
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