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GS & NS Home Shopping
TV Home Shopping Channels
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CONTENTS
01 About Home shopping
02 Programming Analysis - NS
03 Programming Analysis - GS
04 Special Programming
05 Conclusion
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PART
01
About HomeShopping
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About Homeshopping
TVȨ¼îÇÎÀ̶õ ¿µ»ó¸Åü¸¦ ÀÌ¿ëÇÏ¿© »óÇ°¿¡ ´ëÇÑ Á¤º¸¸¦ ½ÃûÀÚ¿¡°Ô
Á¦°øÇÏ°í, À̸¦ ÅëÇØ »óÇ°À» ÆǸÅÇÏ´Â ÇüÅÂ
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About Homeshopping
Ȩ¼îÇÎÀÇ °³·«Àû ±¸Á¶
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About Homeshopping
¾÷°è ÇöȲ
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About Homeshopping
¼±Á¤ÀÌÀ¯
±â¾÷ ±Ô¸ðÀÇ Â÷ÀÌ
Ãë±Þ Ç°¸ñÀÇ Â÷ÀÌ
¾÷°è Á¡À¯À² Â÷ÀÌ
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PART
02
Programming Analysis - NS
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Programming - NS
Planning
1ˤ
»¡° À£ºù È£µÎ
2ˤ
½Å°½Ä ÆмÇ
3ˤ
Àß Ç®¸®´Â Áý ÈÀåÁö ¼¼Æ®
4¡¦(»ý·«)
|
½ÃûÀÚÀÇ »çȸ°øÇåÈ°µ¿ Âü¿© µ¶·Á
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Programming - GS
Evaluating
7,992
9,061
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PART
04
Special Programming
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Special Programming
4.11 ÃѼ±±â°£
ÀçÇÎ(Zapping)È¿°ú
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Special Programming
·±´ø ¿Ã¸²ÇÈ ±â°£ - NS
ÁÖÀüºÎ¸® Æí¼º
»õº®Å¸ÀÓ »ý¹æ¼Û Æí¼º
ij½ºÅÍ º¹ÀåÀÇ ¼îÈ£½ºÆ®
À̺¥Æ®
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Special Programming
·±´ø ¿Ã¸²ÇÈ ±â°£ - GS
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Special Programming
Ãß¼®±â°£
À°·ù¿Í ¼±¹°·ùÀÇ »óÇ° ºñÁßÀ» ³ôÀÓ
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Special Programming
TVÄÁÅÙÃ÷ ¿ÍÀÇ ¿¬°è
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Special Programming
¼îÆÛÅ×ÀθÕÆ®
NS Marketing
GS Marketing
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PART
05
Conclusion
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Conclusion
¿ÈºÎÁî¸Ç ÇÁ·Î±×·¥ Æí¼ºÀÇ ¹®Á¦
GS
ÁÖ 1ȸ ¿ÀÈÄ 3½Ã¿¡ 15ºÐ°£ ¹æ¿µ
NS
ÁÖ 1ȸ ±Ý¿äÀÏ »õº® 3½Ã ¹æ¿µ
Á»´õ Á¢±ÙÀÌ ¿ëÀÌÇÑ ½Ã°£´ë¿¡ ¹æ¿µÇؾß
ªÀº ¹æ¿µ½Ã°£À» ´Ã·Á¾ß
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Conclusion
Ȩ¼îÇαâ¾÷°ú »óÇ°¾÷ÀÚ°£ ¼öÁ÷Àû °Å·¡°ü°è ¹®Á¦Á¡
TVȨ¼îÇλç¾÷ÀÚ = ´ëÇü»óÇ°°ø±Þ¾÷ü
TVȨ¼îÇλç¾÷ÀÚ ` Áß¼Ò³³Ç°¾÷ü
Áß¼Ò³³Ç°¾÷ü Risk ³ô´Ù.
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Conclusion
Ȩ¼îÇαâ¾÷°ú »óÇ°¾÷ÀÚ°£ ¼öÁ÷Àû °Å·¡°ü°è ¹®Á¦Á¡
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Conclusion
±ÞÁõÇÏ´Â ¼ÛÃâ·á
S±Þ ä³Î È®º¸¸¦ À§ÇÑ °ú¿ °æÀï
¼ÛÃâ·á Àλó
`2012³â 8000¾ï ¿¹»ó`
ÆǸżö¼ö·á¿Í ¼ÒºñÀÚ ÆǸŰ¡ Àλó µîÀÇ ºÎÀÛ¿ë¿¡