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_SLIDE_1_
SWOT Analysis
OF Google
Marketing Strategy
_SLIDE_2_
Index
Introduction of Google
SWOT Analysis
-Opportunities and Threats
SWOT Analysis
-Strength and Weakness
Dynamic Strategy
- OS& TW& TS Strategy
5
4
3
2
1
Financial aspect
-Calculating expected cash flow
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Introduction of Google
Google is a publicly traded
company that handles one of
the most used search engines in
the world, with a stock price that was originally the highest in its
class.
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SWOT Analysis
S
W
O
T
Strengths
Remarkable recognition in global
High consumer satisfaction
High advertising power
Work environment and organizational culture
Technological power
and strategic diversification
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SWOT Analysis- Stre…(생략)
1. Remarkable recognition in global
2. High customer satisfaction
3. High Advertising Power based on search
4. Work environment and organizational culture
5. Technological power and strategic diversification
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usiness models
Heterogeneousness of material
Intruding on user’s privacy
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SWOT Analysis- Weakness of Google
Not providing differentiated services for each country
Google hasn’t provided local services. So services are only focused on the America, where Larry page and Sergey brin, the founder of Google, started their outstanding business.
2. Low percentage of the market in countries which are in Asia
Because Google hasn’t served local services, its market power, which is in countries of Asia, can’t be more aggrandized.
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Low market share
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SWOT Analysis- Weakness of Google
Internet search engine market share in Korea
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SWOT Analysis- Weakness of Google
1.
2.
Internet search engine market share in China
Internet search engine market share in Japan
_SLIDE_19_
SWOT Analysis- Weakness of Google
3. Lack of diverse business model
Profits of Google fairly depend on advertising system which includes Ad- words and
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